Google Content Network

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PSU4Life

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Aug 10, 2006
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I'm trying out some offers strictly on G's content network. When I run a placement report to see where my ads are showing there will be multiple sites with 1 impression and 1 click usually on the 1st day. After multiple days those sites never get another impression. There is no way the very 1st impression on each of those sites is getting a click, then the ad never shows again on those sites.

Anyone else noticing the same thing? This is happening over and over again.
 


Most people here turn off the content network. It sounds like you should too if this is happening often.
 
Drake said:
Most people here turn off the content network. It sounds like you should too if this is happening often.
Click to expand...

Yea, I know most people don't use it.

I'm just testing it out and wondered if others noticed the same thing when they run placement reports.
 
It's possible, it even happens on my campaigns with great ROI. In fact, some of these 1imp/1click sites result in conversions for me. If it's fraud, Google will most likely ban the publisher & will credit you the amount you paid for the click. It's not a big enough issue to worry about for most people.
 
Drake said:
Most people here turn off the content network. It sounds like you should too if this is happening often.
Click to expand...

I love the content network, I just promote it separate from search. On my search campaigns, I know down to individual keywords what converts well.

On content, I usually just let it keep rolling if it turns a profit. I'm probably leaving money on the table by not further optimizing it. I should probably look into doing that.
 
I didn't trust the Content Network

but, just recently I started promoting ringtones only on the Content Network, where even my cost per click is much lower. The results? My ROI is around 300%.

Sometimes is worth trying...
 
icomunik said:
but, just recently I started promoting ringtones only on the Content Network, where even my cost per click is much lower. The results? My ROI is around 300%.

Sometimes is worth trying...
Click to expand...


Do you use a landing page? OR link directly to offer?
 
I use the content network primarily for lead generation since the visitors are not as targeted. I send the traffic to a squeeze page and build a mailing list. This is for the 'make money' niche and has worked pretty well so far since I lower the amount I pay on the content network so the ROI is not bad.
 
ImagesAndWords said:
Use image ads instead of text ;)
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That doesn't make much sense. Why would images benefit you rather than text?

I would suggest that you do site targeting instead. lol

I guess that is what you mean and not images as images can be CPC and CPM, which is just the same as test ads.
 
ImagesAndWords said:
Use image ads instead of text ;)
Click to expand...

image ads are for site-targeting right?

i just a newbie at all of this but there's 3 places in adwords...

google search, content network, and site targeted-still trying to figure out the difference

i tried site-targeted last night and it messed me up, final totals were
4000 impressions, 5 clicks and cost of $5.48.... I paid over $1.00 a click!

i've been studying the pages and i dont see an option to limit the cost per click you are willing to pay anywhere...all i can set is CPM and i set mine at $10.00.... yea that stayed under 10 but they charged me $1.00 a click...maybe i still dont know how site-targeted works but im not touching it again till i see where u can limit click costs

isnt content network same thing as site-targeted? you just have different ways of selecting costs and sites?

kinda confused still
 
zixin said:
i've been studying the pages and i dont see an option to limit the cost per click you are willing to pay anywhere...all i can set is CPM and i set mine at $10.00.... yea that stayed under 10 but they charged me $1.00 a click...maybe i still dont know how site-targeted works but im not touching it again till i see where u can limit click costs
Click to expand...

You need to lower your CPM way down when site targeting. Try a dollar or 2. You should be adjusting that amount on a site by site basis depending on your CTR.

You need to read the instructions, documentation carefully. They tell you how to do all this stuff. NEVER jump in to PPC when you have no idea what you are doing.

Search: Your ads show up on search result pages.
Content: Your ads show up on other peoples websites.
Site-Targeting: You specify sites that your ads show up on.
 
zixin said:
image ads are for site-targeting right?

i just a newbie at all of this but there's 3 places in adwords...

google search, content network, and site targeted-still trying to figure out the difference

i tried site-targeted last night and it messed me up, final totals were
4000 impressions, 5 clicks and cost of $5.48.... I paid over $1.00 a click!

i've been studying the pages and i dont see an option to limit the cost per click you are willing to pay anywhere...all i can set is CPM and i set mine at $10.00.... yea that stayed under 10 but they charged me $1.00 a click...maybe i still dont know how site-targeted works but im not touching it again till i see where u can limit click costs

isnt content network same thing as site-targeted? you just have different ways of selecting costs and sites?

kinda confused still
Click to expand...

I've paid over $5 a click from using site targeting. Site targeting is just not image ads, it's also text ads as well. If you have seen things like the 300x250 banner ad where it normally has 2 or 4 ads shown in the ad unit, then you know it's a site targeted ad that is showing when it only shows one huge ad in that ad unit.
 
When using G's content network and linking direct to the merchant's site are redirects needed to protect you from the merchant using the same sites to advertise. I know with PPC you want to do redirects but I'm thinking they might not be needed in the content network.
 
Honestly, when will you all learn.. do NOT use the content network.... ... .. .
 
I dont know why everyone bashes the content network. From my view, yes the content network appears to lower the quality of traffic, and it can be a lot cheaper than the search network. But, I have found it to be an amazing tool once G decides your pages are not of good enough "quality." The traffic tends to be slower, and of less quality... BUT... with the money you save per click you can make your pages convert with even the crappy traffic, then you can push it out to other PPC engines.
 
I show ads on the content network every damn day, and it pays well. It works even better than the search network on MANY of my campaigns.

You just have to keep your bids low, and monitor ROI. The quality of the traffic is lower quality, but you get a lot of volume.

One trick I have found to boost CTR on the content network is use all caps DKI in the title ... like this {KEYWORD:Red Widgets}

... one of your keywords in the adgroup (chosen by google's contextual read of the publisher's site) gets subbed in IN ALL CAPS ... seems to boost CTR.
 
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