Google Encrypting Search Data

[slickcooldude]

Starting Tuesday, logged-in Google users searching from Google’s homepage will be using https://google.com, not Google — even if they simply type google.com into their browsers. The change to encrypted search will happen over several weeks, the company said in a blog post Tuesday

Google Encrypts Search to Thwart Wi-Fi Hackers | Threat Level | Wired.com

well fuck, that kind of puts a damper on some of my projects.

what's everyone's thoughts on this?

 

[eliquid]

just seen it

 

[Triped]

AFAIK this only for "logged-in" users? I don't know how it affects you? Can you please highlight?

 

[m0rtal]

Wtf...will this essentially wipe out tracking tools and force people to use Analytics??? I'm assuming they'll let Analytics track everything still of course. I know it's for logged in users only but I can see this being rolled out for everyone eventually...someone tell us otherwise please.

 

[Triped]

Just read the blog post -

What does this mean for sites that receive clicks from Google search results? When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won't receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools

Awww... Fuck!

 

[dchuk]

Wtf...will this essentially wipe out tracking tools and force people to use Analytics??? I'm assuming they'll let Analytics track everything still of course. I know it's for logged in users only but I can see this being rolled out for everyone eventually...someone tell us otherwise please.

it doesn't even force you to use GA, they're saying they won't report the referral data in your GA account either...they've been split testing this for over a year and analytics companies have been livid about it, but apparently Google (like everything else they do) doesn't give a flying fuck

 

[dooogen]

fucking seriously?

 

[igl00]

fuq google!

 

[seiux]

it doesn't even force you to use GA, they're saying they won't report the referral data in your GA account either...they've been split testing this for over a year and analytics companies have been livid about it, but apparently Google (like everything else they do) doesn't give a flying fuck

seems like they are giving people less and less data to work with. even in adwords (though this isnt as recent) search query report doesn't tell you shit anymore. i hate google

 

[AdHustler]

its not the end of the world but this is bad

 

[Jingo]

Fuck you google! seriously FUCK YOU!

 

[Meatytreats]

Start compiling data now and any and all niches you may be thinking about going into.

 

[BluAffiliate]

Really bad news for affiliate marketing. Rest in peace Aff marketing.

 

[Magic Hat]

Yeah this is fucking bullshit. I'm sure they will figure out a way to make it work in Analytics or GWT. This is not good at all for those of us in web mktg.

 

[medway]

According to Cutts this will only affect single digit percentage, take that for what it's worth.

 

[justo_tx]

Anybody read about the new flow visualization google is adding to GA?

Google Announces Flow Visualization for Analytics

The almost simultaneous timing of the releases makes me think they are trying to subtly reinforce the message

For those that optimize to the keyword:

For those that optimize to the experience:

 

[Crynos]

Only affects about 8-10% of searches...for now. Soon we'll have to use the old "fling shit at a wall and see what sticks" method of finding niches.

 

[MSTeacher]

fucking google

 

[joevis]

faggots

 

[Andrew Scherer]

According to Cutts this will only affect single digit percentage, take that for what it's worth.

like how panda only affected 11% of queries

lul