This has been in the works for a while.
As a CPA network owner, I'm not sure how to feel... Excited or scared shitless?
On one hand it could mean that GOOG goes on an acquisition spree and buys MillNic Media for 200 Million dollars. Or it could mean that they get aggressive with pricing and presentation and steal away our customer base. Though neither of those is very likely. What is more likely is that they draw many new people to the space, advertisers and affiliates, thus growing our reach and available market.
I'd give my left nut to have one of those beta accounts and see
A) What types of offers do they have
B) What are their price points
C) What their tracking/stats system looks like
I'll be curious to see if GOOG moves in and tries to buy one of the juggernauts in our space like Value Click (VLCK - Market Cap of about 2.5B, chump change to GOOG) or if they go after a smaller/medium player like Azoogle, Hydra or Clickbooth, private companies who I'd place around 100-250 million a year in revenues (and dropping as great companies like MillNic eat away at their market share). GOOG could pick them both up for less than 500 mill a pop.
Anyway, anyone who could share ACTUAL insight into the new system would be great. Otherwise I suppose we can all talk out of our asses and speculate like I have...