Google versus Amazon?

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DexterMorgan

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Jul 18, 2012
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SHOTS FIRED!

https://www.bbc.com/news/technology-29609472

"Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon. People don't think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon. They are obviously more focused on the commerce side of the equation, but, at their roots, they are answering users' questions and searches, just as we are."
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Google Amazon competition: How Amazon Prime delivery hurts Google’s ad business.

Google is making same-day delivery on Google Express available for three different prices: a flat rate of $4.99 per order, a monthly membership fee of $10, or an annual membership fee of $95. These numbers are hardly incidental—$95 is a shade cheaper than the $99 fee for a yearlong membership on Amazon Prime and significantly less than the $299 fee for Amazon Prime Fresh, a same-day delivery service for groceries and other “eligible orders” more than $35 on Amazon. (Amazon's same-day delivery option is also available in 14 cities to Prime members for a flat $5.99 fee.)
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What this means is that Google Express might not really be about delivery first and foremost—instead, it might be about protecting the company’s core business by giving people another reason to stay on Google for their Internet searches. Each time someone searches for a product on Amazon instead of Google, the search giant loses a chance to serve up advertisements along with the search results. And advertisements, not toothpaste delivery, is still Google’s big business. Google is afraid of becoming the middleman that gets cut out.
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“Research by the Forrester group found that last year almost a third of people looking to buy something started on Amazon—that's more than twice the number who went straight to Google,” Schmidt noted in his speech.
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Anyone else on WF use Amazon Prime a lot? Has anyone on WF used any "Google Express" services like mentioned in the articles? I've always thought Amazon is the company Google should "fear" when it comes to search, now it is interesting to see Schmidt and Bezos discussing this kind of thing out in the open a lot more. Makes me wonder how things like Uber/self-driving technology could play into these kinds of services in the future too.
 


The only difference is that Amazon and Google have both decided not to head-butt each other.

It would be nice, if Amazon created a new search engine to rival Google. The amount of frustration with Google ever changing rules is just the opening any competitor needs.

Time will tell, but Amazon has decided to cuddle up with the giant. Amazon spends millions of dollars on adwords, while Google sends Amazon millions of new customers daily through dominant positions.

Search for any product online, and if Amazon sells it, the top position would be dominated by the online retailer. It's a partnership made in heaven, win-win for both, why rock the boat.
 
Interesting. I never thought about Amazon really being a direct search competitor like that. If you pay attention, you'll see that Amazon spends ALOT on adwords.
 
Whenever I need to buy something, or even just browsing I either go directly to Amazon, or I'll search with google and just find the Amazon result. Usually in the top 5, I never click their adwords ad.

I pretty much use Amazon for 99% of my purchases. The other 1% are products not available on there because I prefer not to buy from some of the other sellers. Don't have time to put up with ebay arbitrage bullshit.

So I can see why Google takes them seriously as a competitor. I really hope Amazon continues to eat the world because their customer service is exceptional and I've never had one single problem with them. I also love the layout of their site.

One thing that always surprises me is when I'm talking to someone and they say something like "Hey, have you ever ordered anything off of that Amazon site?" - That blows my mind. Its 2014 and people still haven't discovered Amazon. There's really no reason to use any other site.
 
I use prime semi-often, though mostly for media, rather than delivery. I may give Google Express a shot since they just started serving the DC area.

The brick and mortar model is becoming increasingly obsolete, and that's exciting.
 
I use Prime a lot (2 to 4 packages per week). It's a great service. The only times I don't receive my orders on time are when the local postal service screws up. But y'know... monopolies. (You can track packages, so it's easy to see where the delays occur.)

I love Amazon search. A few years ago, performance was spotty. But the kinks have since been worked out. The engine finds items based on title, names, model numbers, etc., and seems to do so without errors (in my experience). The star ratings, also-boughts and related items make it even better (for me).

Amazon search caters to folks who are further along the sales process than the folks who use Google search. When I search Google, I'm looking for information. When I search Amazon, I'm looking for products.

That's a big distinction, and one that Forrester did well to highlight.
 
Oh for fucks sake Bezos and Schmidt have both attended Bilderberg meetings. There is no war - Elitist Big shot Jews don't fight amongst each other.
 
Google *might* have just fired a shot this week. Although it wasn't really talked about on this forum, there was a HUGE push against affiliate sites this week. "Thin content penalties " were given out like crazy to affiliate sites. Only affiliate sites, and from what I can tell the vast majority of those were Amazon affiliate sites.

I track enough sites to be able to see a data trend coming through, and this time it was most definitely not about backlinks. It just about punishing affiliate sites, which just so happen to drive a lot of traffic from Google to Amazon.

Edit. Would be interested to see what CCarter and eLiquid have to say with the SerpWoo data.
 
Found a relevant quote from CS183 (maybe).

Let’s drill down on search engine market share. The big question of whether Google is a monopoly or not depends on what market it’s in. If you say that Google is a search engine, you would conclude that it has 66.4% of the search market. Microsoft and Yahoo have 15.3% and 13.8%, respectively. Using the Herfindahl-Hirschman index, you would conclude that Google is a monopoly since 66% squared is well over 0.25.

But suppose you say that Google is an advertising company, not a search company. That changes things. U.S. search advertising is a $16b market. U.S. online advertising is a $31b market. U.S. advertising generally is a $144b market. And global advertising is a $412b market. So you would conclude that, even if Google dominated the $16b U.S. search advertising market, it would have less than 4% of the global advertising market. Now, Google looks less like a monopoly and more like a small player in a very competitive world.

Or you could say that Google is tech company. Yes, Google does search and advertising. But they also do robotic cars. They’re doing TV. Google Plus is trying to compete with Facebook. And Google is trying to take on the entire phone industry with its Android phone. Consumer tech is a $964b market. So if we decide that Google as a tech company, we must view it in a different context entirely.

It’s not surprising that this is Google’s narrative. Monopolies and companies worried about being perceived as such tell a union story. Defining their market as a union of a whole bunch of markets makes them a rhetorical small fish in a big pond. In practice, the narrative sounds like this quotation from Eric Schmidt:
“The Internet is incredibly competitive, and new forms of accessing information are being utilized every day.”​
The subtext is: we have to run hard to stay in the same place. We aren’t that big. We may get defeated or destroyed at any time. In this sense we’re no different than the pizzeria in downtown Palo Alto.
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mpbiz said:
Whenever I need to buy something, or even just browsing I either go directly to Amazon, or I'll search with google and just find the Amazon result. Usually in the top 5, I never click their adwords ad.

I pretty much use Amazon for 99% of my purchases. The other 1% are products not available on there because I prefer not to buy from some of the other sellers. Don't have time to put up with ebay arbitrage bullshit.

So I can see why Google takes them seriously as a competitor. I really hope Amazon continues to eat the world because their customer service is exceptional and I've never had one single problem with them. I also love the layout of their site.

One thing that always surprises me is when I'm talking to someone and they say something like "Hey, have you ever ordered anything off of that Amazon site?" - That blows my mind. Its 2014 and people still haven't discovered Amazon. There's really no reason to use any other site.
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So much this. I order so much shit from Amazon. All my computer hardware purchases, other electronics, phones, cases, memory cards, cables, sound equipment, books, clothing, shoes, kitchen appliances, specialty foods, candy, dog grooming products, you name it, it almost all comes from amazon.co.uk. Sometimes with free shipping, arriving overnight via DHL to here in the south of Spain. I sometimes order from amazon.es now too, as their site has gone from just media to full blown selection in the last year or two.

Recently had a dead Galaxy S5, and a dead Corsair keyboard. Returned them with no issues whatsoever, with prepaid courier labels. Customer service is impeccable.

I love Amazon!
 
both are huge source of money to each other - this won't change for a while.
I think google will own the whole planet or system soon anyway. There will be no USD or Euro - just google credits or something like this :2twocents:
 
Amazon is the tech company of the future. They have been slowly been building the infrastructure to "rule the world" brick by brick for years. Stealthy integrating into things most people have no idea they are doing. Forsaking small profits today for huge payoffs 5, 10, 20 years down the road. Amazon is way more than Facebook, Google, Apple could ever dream of being.
 
What's going on with Google/Amazon and all of the cloud storage stuff? What does the future look like for that? That has to be a pretty big battlefield for these two now and in the coming years right?

I thought I heard about a year ago that Amazon was awarded a bunch of government contracts for cloud-related stuff? Any "IT people" here that can give a TLDR on major industries using S3, Drive...are enterprise companies using Amazon or Google cloud solutions? Do they solve different problems and target different markets, like Google is good for SMBs while big industry players are using Amazon more? I'm curious how it all plays out in the next decade.
 
DexterMorgan said:
What's going on with Google/Amazon and all of the cloud storage stuff? What does the future look like for that? That has to be a pretty big battlefield for these two now and in the coming years right?

I thought I heard about a year ago that Amazon was awarded a bunch of government contracts for cloud-related stuff? Any "IT people" here that can give a TLDR on major industries using S3, Drive...are enterprise companies using Amazon or Google cloud solutions? Do they solve different problems and target different markets, like Google is good for SMBs while big industry players are using Amazon more? I'm curious how it all plays out in the next decade.
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I can tell you from a business/IT perspective, most people that I have talked to trust Amazon more than Google, and from everything I've read, Amazon is well ahead of anyone else in the game. [ame="http://aws.amazon.com/solutions/case-studies/all/"]All AWS Case Studies[/ame]
 
I don't ever use Google shopping..

Unless I can't find it on Amazon or eBay.

It's just not that great.

But hold up here.

Google = Search. (For content/whatever you want, dedicated SEARCH engine)

Amazon = Store. (With search yes, but it's a dedicated STORE)

They are trying to just take over the internet at this point.

Amazon is firing shots back though. Opening their server/email/storage/hosting services.
 
I wish Amazon delivered in my country too, but with or without I still get the same prices from other shops, so it doesn't really matter. However, everytime I search for a product, especially electronics, I end up reading reviews on Amazon, but I still wonder how many of them are legit.
 
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