Groupon, LivingSocial getting killed by FB
- Thread starter lincolndsp
- Start date
lol you serious? not unless it gets lots of coverage on sites like tmz . com or is featured on desperate houswifes cause that's what 90% of groupon userbase care about.
When Groupon turned down the $6bil offer they knew that Google and Facebook would be making their own copycats. This doesn't change anything for them.
Facebook's power is in their ginormous user base that they already can geo-target and target offers based on interests and age groups. I am so tired of seeing offers for day spas and other shit for women on Groupon. I'm a dude in my 20's, serve me offers for bars, restaurants, sporting and music events, and I will spend a lot more money.
Oh, and not to mention the power of Sharing deals/going viral on FB.
I think businesses are becoming much more internet savvy. If they know about Groupon, they know about Facebook.
It's one thing to know something is coming, and another when you have that "Oh shit" moment when you see the landing page and know Facebook and Google are breathing down your neck.
This is getting to the point where we are all going to have to collectively make a conscious effort to stop using Facebook and tell them to fuck off before we're all rocking Facebook sneakers and shit, can't believe how fast this shit blew up over the past few years.
I think it would depend on how much coverage this got from news sources. If there was a lot, I definitely think it could expand groupon's userbase, especially beyond the demo you talk about.
This is like saying that all the articles about Facebook KILLING Myspace......were great promotion for Myspace.
How did that work out?
^ this. And I think if Google has taught us anything it's that owning the market on one thing doesn't mean you'll own it on another. Any of you guys actually use Google's pathetic attempt at a social network? I think it's safe to say they actually have more failed projects than successful ones.
I feel the same way here.
Sure, maybe Facebook turns their Deals feature into a huge success.
I personally think they could have cut a deal with Groupon and integrated it into Facebook. Then Facebook could keep it's staff/money focused on core products, instead of having to hire more employees and add more strain to it's infrastructure.
I actually work in the Online Marketing department in Groupon UK, and to be honest no one is fretting about the Facebook deals launch, Groupon is huge already, we already have the largest market share, already have millions of subscribers and have already entered the biggest E-commerce market in the world (China).
Personally, I don't see why anyone should be worried in Groupon, Andrew Mason or any of the investors. It will help create more buzz, help push Groupon further, faster and if all goes well in China then Facebook will have NO chance of competing with Groupon merely because the capital, brand awareness and overall asset value of Groupon will be much larger than Facebook even.
However, I do find it quite entertaining and I am looking forward to seeing where Facebook take it.
Also to note, Google is going live with their 'Google Offers' very soon
P.S What is to say Groupon and Facebook won't do a deal, they have already done a deal with our competitor KGB deals, if they were smart this would be for exclusivity but I doubt KGB could harness such a thing being so small and all.
Personally, I don't see why anyone should be worried in Groupon, Andrew Mason or any of the investors. It will help create more buzz, help push Groupon further, faster and if all goes well in China then Facebook will have NO chance of competing with Groupon merely because the capital, brand awareness and overall asset value of Groupon will be much larger than Facebook even.
However, I do find it quite entertaining and I am looking forward to seeing where Facebook take it.
Also to note, Google is going live with their 'Google Offers' very soon
P.S What is to say Groupon and Facebook won't do a deal, they have already done a deal with our competitor KGB deals, if they were smart this would be for exclusivity but I doubt KGB could harness such a thing being so small and all.
I actually work in the Online Marketing department in Groupon UK, and to be honest no one is fretting about the Facebook deals launch, Groupon is huge already, we already have the largest market share, already have millions of subscribers and have already entered the biggest E-commerce market in the world (China).
Personally, I don't see why anyone should be worried in Groupon, Andrew Mason or any of the investors. It will help create more buzz, help push Groupon further, faster and if all goes well in China then Facebook will have NO chance of competing with Groupon merely because the capital, brand awareness and overall asset value of Groupon will be much larger than Facebook even.
However, I do find it quite entertaining and I am looking forward to seeing where Facebook take it.
Also to note, Google is going live with their 'Google Offers' very soon
P.S What is to say Groupon and Facebook won't do a deal, they have already done a deal with our competitor KGB deals, if they were smart this would be for exclusivity but I doubt KGB could harness such a thing being so small and all.
The fact that they now have a competing product
. That's like Mcdonalds doing a deal with Wendy's.Even if they wanted to for some odd reason, that has antitrust violations written all over it.
Great post about Groupon though, I agree with you.
Yeah, because fast food restaurant chains haven't been bought out by each other before.
Yum! Brands — The world's largest restaurant company: KFC, Pizza Hut, Taco Bell, A&W All-American Food, Long John Silver's
I was talking about two competing companies cutting a deal with each other, not buying each other out.
Outting yourself on post #4, eh? This ought to be good... Did you join WF to market for groupon?
Oh boy. Groupon may think it's huge but FB has like 600 MILLION MEMBERS, last time I checked. More importantly, FB's user engagment is rated in HOURS per day. How many did you have again? How long do they stay on your site?
Facebook also has something else huge going for them... Everyone already uses it to shows stuff online to their friends... They've made it easier than breathing. It'll be the most natural thing ever for them to market these offers between members... Everybody's friends are already members of facebook! -This should not be overlooked.
1. FB is already there and has more users there than you have users at all.
2. China didn't work out too well for the mighty Google; let's hope you find them more appealing.
Can I haz summa dat weed U smokin?
Us too. Srsly. Hopefully it will make a very funny footnote in history, especially since you turned down $6 Billion from google so recently.
I can hear it now; The term for passing up on an awesome deal and then failing miserably will be called "Grouponing." As in:
"Crap, I really grouponed when I passed up on the new stereo system for $1..."
Not a reason for optimism on your part. Google can't compete with Facebook on this, but they'll take a big chunk of the remaining marketshare away. Goodnight.Also to note, Google is going live with their 'Google Offers' very soon
Like Falian said, that's be McD's doing a deal with Wendy's. Might be possible between two kids with lemonade stands, but between multi-billion-dollar corporations that would just be plain DUMB.
So, be sure to update your resume. I hear Facebook is hiring...
Ha, if you looked at when I joined Wicked Fire, it was about 2 years ago if not more. Groupon hasn't even been going that long so your comment above isn't justified by anything, merely just an immature remark.
I do wonder though, how I would 'market' Groupon though to Wicked Fire members, please expand on this.
I guess you know nothing about the Chinese E-commerce market, probably just ignorant to the fact I mentioned it's the largest E-commerce market in the world and one that is growing faster than anything other market ever has.
Well, 600 million members may sound like a lot, heck it is a lot, is nothing compared to the Chinese market, and is nothing compared to Groupon's Chinese partner Tencent, yes the company who owns the largest instant messaging service in the world 'QQ' let alone several other extremely large companies that put Western companies such as Facebook and MSN to shame.
With this JV (Joint Venture) I am positive Groupon can attain huge market share in China, and if not well even 20-30% market share would probably be enough.
As you are aware Groupon's business model isn't focused on user-engagement, rather on purchases unlike Facebook where people may keep their tab open all day long people go straight to Groupon purchase and go on again the next day, who cares about user-engagement when you have 'loyal repeat customers'.
Facebook has been an established web company far longer than Groupon, yes Groupon is a lot of hype, but there is a huge business model behind it and a massive market than is only just been uncovered. Facebook maybe as easier as breathing, but heck so is Twitter but you don't see those getting IPO's for $28 billion. At the end of the day, it's return on investment, individual customer value, average customer order, percentage of return customers that makes the business, not how long users engage with the site or how easy the site is to use. Perhaps you should take a long think about that.
Nah dude, my weed is all mine
I think you mistake my point of view, just because I work for Groupon doesn't mean I think Groupon will take over the world, heck they already are doing but if someone comes and takes over Groupon then go ahead, either way it makes for an interesting future inside the group-buying market, I am all for competition and at the end of the day, if I lose a job because Facebook or Google or Living Social do take over and destroy Groupon at least I can put on my CV that I worked for the fastest growing web company ever created, future secured.
Not a reason for optimism on your part. Google can't compete with Facebook on this, but they'll take a big chunk of the remaining marketshare away. Goodnight.
Like Falian said, that's be McD's doing a deal with Wendy's. Might be possible between two kids with lemonade stands, but between multi-billion-dollar corporations that would just be plain DUMB.
So, be sure to update your resume. I hear Facebook is hiring...
Lastly, not sure any of you have actually been reading and keeping up to date with how Facebook deals is going to be integrated and launched but they ARE not only having their OWN sales team but they will ALSO offer deals from OTHER group-buying websites, so that remark about Mcdonalds and wendy's is totally contradicted by this:
These are:
Gilt City
Home Run
FreshGuide
PoweredByTippr
kgbdeals
Plumdistrict
Zozi
OpenTable
Reach Local
Viagogo
aDealio
So, what you see is a company allowing their potential competitors promote THEIR OWN products/deals through Facebook deals.
Look forward to your replies...