I was thinking about when I started internet marketing and how I got confused a lot. So, I wanted to provide a little overview, for the complete newbies, of what kind of links/different techniques people use to rank higher in the search engines. So here you go guys:
A couple terms to keep in mind:
PageRank: Google’s system to rate websites. It ranges from PR N/A and PR 0 – PR10. New sites start at PR N/A and the biggest sites like google and yahoo are PR9.
Link Juice: Simple concept really, it’s the amount of PageRank that is given to you by a website. If you have your link on a webpage with a high PR, then you will have more link juice than if it were a low PR. If you have your link on a webpage with high OBL, then you will have less page rank than a site with a low OBL.
OBL: Other Back Links. This is the number of links a page has. If you are posting your link to a page with a high OBL, then there will be less link juice that is trickled down to yours, because it is shared with more website.
DoFollow Links: In HTML there is a tag for each link that is dofollow or nofollow. Search Engine crawlers go to your site if the link to your site is dofollow. Dofollow links pass more link juice to your site than nofollow links.
NoFollow: The opposite of dofollow. They are not as good as dofollow links, but they still pass some link juice to your site. Some people say that 2Xnofollow = dofollow, that is you need twice as many nofollow links to pass the same link juice as dofollow links.
Low OBL > High OBL
High PR > Low PR
Dofollow > No follow
Type of Links/Techniques:
Wiki Links: Pretty self explanatory, submit your links to wiki pages with relevant keywords. Writing powerful articles is a must if you want to be in a high PR wiki.
Blog Comments: These are comments on blogs. A great tool a lot of people use for this is ScrapeBox.
.edu/.gov links: Links from .edu/.gov sites. Some people say that these don’t have more say that non .edu/non .gov sites, but I tend to like them. The pages are usually considered credible, therefore have more PR and link juice.
Article Submission: These types of websites let you submit your own articles with links pointing back to your site. Make sure that every article is unique, even if you spin with a computer, it’s better than duplicate content.
Social Bookmarking: Previously, people used to bookmark sites on their own computer for their own personal needs. Nowadays, people use Social Bookmarking sites to not only bookmark sites for themselves, but also share with their friends.
Web 2.0 Properties: When people refer to web 2.0 properties, they are mostly talking about blogs hosted on someone else’s server, such as Blogger.com. The advantage of this is that you can reuse the same property to market sites, or new content on your money site.
Homepage Contextual Links: These are links on the homepage of a website. They can get pretty pricey if you’re trying to get on a high PR domain, however these are often acclaimed as the most valuable.
Blog Roll Links: Same idea as a Homepage Contextual Link, except only on blogs. These also can get pretty expensive if the domain has a high PR.
Profile Link: Profile links are links in different types of online websites. When you create an account with some websites, they have a field that allows you to input your website. When other people look at your account information, your link is displayed.
Press Release: Press Releases are a great way to get your website known. Press Releases are well written articles submitted to press release websites. If your product is good enough, who knows, you might even be mentioned on CNN or FOX.
Forum Posts: Well, you’re looking at one. There are two ways to leave links in forums. The first is embedding it in the text of your post. The second is to leave it in the signature of the post. The signature link will display on all of the blog posts you have in that account. You will often see on WF spam threads and posts, these are created by automated programs like Xrumer.
Aged Domains: People buy aged domains and domains with a lot of backlinks to increase their link juice. Depending on the domain, these can make a successful marketing campaign.
Social Network Sites: Sites like FaceBook and Twitter can provide a huge increase in traffic, because every action someone makes is shown to their friends. It is always a good idea to make accounts in Social Networking Sites that link back to your website.
Shopping Comparison Sites: This really only applies to eCommerce sites. These sites, such as shopping.google.com, are sites that link to your products on our site. People use these websites to assure they are getting the right price. Most of these sites will accept a CSV or Excel file with all of your products.
Coupon Sites: These provide more exposure to your site by offering potential customers a coupon to use on your site. In most cases, they also link to your site.
A couple terms to keep in mind:
PageRank: Google’s system to rate websites. It ranges from PR N/A and PR 0 – PR10. New sites start at PR N/A and the biggest sites like google and yahoo are PR9.
Link Juice: Simple concept really, it’s the amount of PageRank that is given to you by a website. If you have your link on a webpage with a high PR, then you will have more link juice than if it were a low PR. If you have your link on a webpage with high OBL, then you will have less page rank than a site with a low OBL.
OBL: Other Back Links. This is the number of links a page has. If you are posting your link to a page with a high OBL, then there will be less link juice that is trickled down to yours, because it is shared with more website.
DoFollow Links: In HTML there is a tag for each link that is dofollow or nofollow. Search Engine crawlers go to your site if the link to your site is dofollow. Dofollow links pass more link juice to your site than nofollow links.
NoFollow: The opposite of dofollow. They are not as good as dofollow links, but they still pass some link juice to your site. Some people say that 2Xnofollow = dofollow, that is you need twice as many nofollow links to pass the same link juice as dofollow links.
Low OBL > High OBL
High PR > Low PR
Dofollow > No follow
Type of Links/Techniques:
Wiki Links: Pretty self explanatory, submit your links to wiki pages with relevant keywords. Writing powerful articles is a must if you want to be in a high PR wiki.
Blog Comments: These are comments on blogs. A great tool a lot of people use for this is ScrapeBox.
.edu/.gov links: Links from .edu/.gov sites. Some people say that these don’t have more say that non .edu/non .gov sites, but I tend to like them. The pages are usually considered credible, therefore have more PR and link juice.
Article Submission: These types of websites let you submit your own articles with links pointing back to your site. Make sure that every article is unique, even if you spin with a computer, it’s better than duplicate content.
Social Bookmarking: Previously, people used to bookmark sites on their own computer for their own personal needs. Nowadays, people use Social Bookmarking sites to not only bookmark sites for themselves, but also share with their friends.
Web 2.0 Properties: When people refer to web 2.0 properties, they are mostly talking about blogs hosted on someone else’s server, such as Blogger.com. The advantage of this is that you can reuse the same property to market sites, or new content on your money site.
Homepage Contextual Links: These are links on the homepage of a website. They can get pretty pricey if you’re trying to get on a high PR domain, however these are often acclaimed as the most valuable.
Blog Roll Links: Same idea as a Homepage Contextual Link, except only on blogs. These also can get pretty expensive if the domain has a high PR.
Profile Link: Profile links are links in different types of online websites. When you create an account with some websites, they have a field that allows you to input your website. When other people look at your account information, your link is displayed.
Press Release: Press Releases are a great way to get your website known. Press Releases are well written articles submitted to press release websites. If your product is good enough, who knows, you might even be mentioned on CNN or FOX.
Forum Posts: Well, you’re looking at one. There are two ways to leave links in forums. The first is embedding it in the text of your post. The second is to leave it in the signature of the post. The signature link will display on all of the blog posts you have in that account. You will often see on WF spam threads and posts, these are created by automated programs like Xrumer.
Aged Domains: People buy aged domains and domains with a lot of backlinks to increase their link juice. Depending on the domain, these can make a successful marketing campaign.
Social Network Sites: Sites like FaceBook and Twitter can provide a huge increase in traffic, because every action someone makes is shown to their friends. It is always a good idea to make accounts in Social Networking Sites that link back to your website.
Shopping Comparison Sites: This really only applies to eCommerce sites. These sites, such as shopping.google.com, are sites that link to your products on our site. People use these websites to assure they are getting the right price. Most of these sites will accept a CSV or Excel file with all of your products.
Coupon Sites: These provide more exposure to your site by offering potential customers a coupon to use on your site. In most cases, they also link to your site.
