Hell Freezes Over: Google to Sell Facebook Ads

[CCarter]

Source: Hell Freezes Over: Google to Sell Facebook Ads

Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.

The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.

From .Hack's Twitter: https://twitter.com/nthngcnbxplnd/status/391341009696591872

Good luck bros...
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[CCarter]

Amazon is in the mix as as well:

The website AdExchanger.com later reported that Facebook has also granted Amazon.com (AMZN +5.86%), which operates its own ad buying unit called Amazon Advertising Platform, access to the Facebook exchange, though Facebook has not confirmed that.

Source: Facebook, Google Reach Surprise Detente On Advertising - Forbes​

 

[Andrey]

Prolly an answer to this: http://www.wickedfire.com/shooting-shit/176666-1000-google.html

 

[JarredLv]

Curious. I thought Microsoft had a stake in Facebook. Figured they would object. What is it though, 2.something percent? Guess that doesn't carry much clout.

 

[CCarter]

Curious. I thought Microsoft had a stake in Facebook. Figured they would object. What is it though, 2.something percent? Guess that doesn't carry much clout.

I believe that number was before they went public. Even so, Zuckerberg runs that company with an iron fist, so I doubt he would give a shit what Microsoft said. I recall once him stating that he would like to work closer with Google (I believe a former employee of Google went over to Facebook at the time resulting the comment - Sheryl Sandberg, the Facebook COO), even before they went public and Microsoft had just given them some cash, lol.​

 

[igl00]

seems the ydecided fighting is worth less than doing it as a duo

 

[VinBed]

Keep your friends close, and your enemies closer. Definitely an important partnership - it helps FB leverage Google ad buyers.

 

[productionhead]

FB Ads are going to become very pricey. Good luck CPA marketers haha ;>

 

[ukraider]

Curious. I thought Microsoft had a stake in Facebook. Figured they would object. What is it though, 2.something percent? Guess that doesn't carry much clout.

Microsoft own a massive 1.6% of Facebook at the moment, so they probably don't carry much weight. Particularly as Zuckerberg has a disproportionate share of the voting shares.

I'm more surprised about this because I thought Bing was Facebook's official search partner. I thought Graph Search was meant to be there next big product to compete with Google regarding voice search etc.