Anybody here have luck with travel/hotel offers? I'm looking at running a couple of specific recruits for hotel accommodations at premium properties internationally. I've lined up display and media buying options already, and I'm wondering how effective the campaign could be for PPC and email affiliates.
The offer's historically had a ~3% conversion rate and an ADR (avg room rate) of ~$500. I'm expecting to run the traffic to a sales page and then link out with a coupon link or daily deal to the advertiser's reservation page. I'd experiment with payout options, but expect to settle on a sliding CPA with an upfront payout for the initial registration and a backend payout on the confirmed stay (confirmation is an offline process that takes up to a week). I'll have budget for some upfront media for the offer for betting a baseline, but the offer ultimately needs to back out on a CPS basis. Looking for ~300 confirmed leads/day initially. We'll have the right to remarket and recontact the list we build from the sales page.
My concern is how to best structure the upfront CPA, how best to screen for purchase intent from the sales page, and how to estimate conversion rate for the registered PPC traffic that we link out to the advertiser's page. This advertiser is wide open technically, so we've got a lot of options with them. About the only technical restriction is that they can't support custom phone linkes for click-to-call campaigns.
Any chance there's a rule-of-thumb for something like this? Or anybody with experience with best-practices with anything to share?
The offer's historically had a ~3% conversion rate and an ADR (avg room rate) of ~$500. I'm expecting to run the traffic to a sales page and then link out with a coupon link or daily deal to the advertiser's reservation page. I'd experiment with payout options, but expect to settle on a sliding CPA with an upfront payout for the initial registration and a backend payout on the confirmed stay (confirmation is an offline process that takes up to a week). I'll have budget for some upfront media for the offer for betting a baseline, but the offer ultimately needs to back out on a CPS basis. Looking for ~300 confirmed leads/day initially. We'll have the right to remarket and recontact the list we build from the sales page.
My concern is how to best structure the upfront CPA, how best to screen for purchase intent from the sales page, and how to estimate conversion rate for the registered PPC traffic that we link out to the advertiser's page. This advertiser is wide open technically, so we've got a lot of options with them. About the only technical restriction is that they can't support custom phone linkes for click-to-call campaigns.
Any chance there's a rule-of-thumb for something like this? Or anybody with experience with best-practices with anything to share?