I don't think you really have to do much anymore except think of ideas, with all the outsourcing and what-not. Most of the time people don't think about what they have now, or what they have access to and take it for granted and then when it's gone they realize what they could've accomplished. For example when WF was down the other day how many people thought for a second how it could've effected them if this board wasn't around?
If you don't want to do anything, then don't, pay somebody else to do it, find ways to automate your projects, etc.. Outsourcing is damn cheap, you can get your web/blog templates created, you can get quality keyword rich articles written, SEO, scripts written to help automate, you literally don't have to do anything except make some small investments and a little bit of work like pinging your site or copy/pasting your professional written articles to your blog.