How do I interpret these Quantcast stats

[wickedmarketer]

Ok according to quantcast this site has Cauc. at 49% and afr. am. at 42%. Yet Quancast say this site have more afr. am. than cau. I'm assuming it has something to do with that big ol 522 number for afr. am. and 61 for cauc.

This is kind of confusing. Anyone want to explain it.

 

[HUST1N]

the black dotted line represents the internet average. anything that goes to the right of that line means that there a more of that demographic than is average

so, the website has more whites than blacks that visit that particular site, but the blacks exceed what's average for any given website

i think

 

[wickedmarketer]

So in other more white goes to that site than blacks overall(49% to 42%) but a much higher % of blacks go there than the % of whites? Is that correct?

 

[7figures]

Its saying that 42% of traffic from black people is very much higher than the average % of black visitors on the average site. Index of 522 = this site has approx 5x the average percent of black visitors. The right side of the graph is just comparing those numbers to the average internet site.

 

[Sonny Forelli]

right, so this is a good site to run your latest iteration of cheddah god sum fuckin CHEDDAH SON LP with 'urban' clientele.

Flog away.

And yes, that's exactly right, think of the 'index' as an average with 100 being 'average. I treat 150 as "that's a reasonable skew" for marketing standpoint.

For THAT site, well, I"ve never seen over 300-350 before on quantcast. THAT is skewed.

I'm actually off to see if I can figure it out.