How do you scale up a facebook campaign?

evasive

evasive

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Apr 25, 2009
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Say you create 1 campaign and it returns 100% ROI.

How do you go about scaling this campaign on facebook? It is just about mass creating similar ads to get more traffic?
 


evasive said:
Say you create 1 campaign and it returns 100% ROI.

It is just about mass creating similar ads to get more traffic?
Click to expand...

Yes, but make sure to track your new ads to see that they convert. Small changes in ad copy can make all the difference.

If you run heavily on FB though, hit it hard and fast in the beginning, as the days before someone jacks your campaign are numbered.
 
sbarton said:
If you run heavily on FB though, hit it hard and fast in the beginning, as the days before someone jacks your campaign are numbered.
Click to expand...

Have you ever dealt with facebook on the matter of someone ripping off your ads?
Just wondering if they even respond...
 
its hard to scale out unless ur offer is applicable to a wide range of ppl. say ur marketing to a lot of ppl that like the game "halo" and ur getting roi with them but theres onlye 400,000 or so, which is good volume still .... the rest of the 32,000,000 ppl probably wont click ur ad ... so its hard

i'd say probably creating more ads will help out tho.. have like 4 or 5 running that are profitable
 
  • Get out a thesaurus, and try alternative words for your keywords.
  • Make sure that if you're doing different countries, you think about regional usage of the word - i.e. USA = Root Beer, Australia = Ginger Beer, UK = Tea'n'crumpITS, guvwhat?
  • Create different versions with different images, and get a greasemonkey script to rotate them for you.
 
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