How Do You Track Keywords?

[BeefyChong]

I would like to know what's the best way to track keywords your visitors entered before clicking on your AdWords ads?

I thought that I could get this with PHP through $_SERVER['HTTP_REFERER'] but this var is empty when a visitor gets to my landing page by clicking on an ad.

When then they get to my landing page through a search result, I do get the keywords they searched for though.

Thank you for your help.

 

[Bluesaga]

Use the inhouse special tags like: {keyword} etc. Then pass them to the url, and parse them on the page

 

[BeefyChong]

Ok you mean like DKI but I just pass them to the URL?

 

[Bluesaga]

DKI? lol

 

[Kyle]

Yeah just whack DKI (dynamic keyword insertion) in the destination url in adwords and you're good. In YSM turn on keyword tracking and it'll do this for you automatically.

 

[Bluesaga]

Thanks, for clarifying that!

 

[airbball23]

link to landing page plaze

 

[dsiomtw]

The only problem with doing this is that it doesn't tell you the match type, so that is kind of a problem. I think the only really accurate way to do it is to have a DB of your keywords with a unique ID for each, and use that ID in your dest URL - basically have a unique dest URL for each and every single keyword.

 

[smaxor]

There's a click tracking tutorial on my site.