How long do you stick around promoting negative ROI campaign?

mailinatorm2

mailinatorm2

yo
Jan 23, 2009
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Ok, this question is specifically targeted for people who promote rebills (teethwhitening, biz-ops, acai) with flogs and promote it via media buys (news websites).

Ok, so that's exactly what I did and my LP looked much like everyone else'.

Confirmed tracking and everything worked correctly and then bid 1.00-1.25$ per click.

Spend $80, got 0 sales, and im like WTF since Im a bit tight on budget. What should I do at this point? Continue to spend more $$ in advertising or what?


I mean how long do you guys have to wait until you see your first sale?

Thanks.
 


keep going 80$ aint shit. also, you spent 80$ on a media buy? not trying to laugh at you, but lol.
 
I just made a funny. sorry :P

Id say he made changes as the $800 was spent, and by 800 his changes == results.
 
I've never heard of an $80 media buy on big news sites but $80 is not going to get your ads enough exposure to the traffic. When you target high volume sites/services you need to be ready to spend some cash to uncover what works.

You may want to consider not worrying about conversions in the beginning and focus all your efforts on getting and parsing as much data as you can. You need to make decisions driven by data. Hard to do when you don't have any.
 
If it's something like bizopps or weight loss and you know other people are making a killing... then force that shit to be profitable. Just gotta keep testing different LP's, keywords,ads, Traffic sources, ect. until you can make it work. It's ussually not the offers that suck, but they way your marketing it.

Of course, testing can be expansive so if you're on a tight budget that may be hard...
 
Dude for a media buy to find out if something is working you need to spend around $10k. In that spend you should see CPA's trend down over a week time frame. If it's not trending down then I'd retool.
 
Keep spending and tweaking while your daily losses get smaller and smaller and before you know it you are profiting.
 
Just curious. I don't do media buys. But when you guys say tweaking in relation to media buys, other than tweaking the shit on your end (e.g; landing page, ads, etc.), are you also referring to finding the specific page(s) in a GAZILLION page website that convert(s) well? :drinkup:
 
First off, it sounds like you're using either AdSonar or Pulse360 as your traffic source. It's been my experience that the conversion rates coming from this traffic can fluctuate wildly.

Basically, you've pushed 70ish clicks at your LP, assuming a decent CTR on your landing page (I'll go w/ 30% for this example) so you've managed to get around 20 clicks to the offer(s) you're promoting. This isn't even close to being statistically relevant. If losing 80 bucks scares you, you should find someplace where you can get a better avg CPC while you're testing so you can generate better sample sizes. Obviously the traffic quality has to be decent, otherwise the testing is meaningless.

That way, when it's time to scale you'll have had the opportunity to test offers, optimize copy, CTR etc and will be able to support a higher CPC with a little more confidence.

My 2 Cents.
 
if there is obvious potential, quitting is a waste of money and data.

i like to throw up radically different landing pages and be as experimental as possible early on. once winning ideas are determined through testing, they can be tweaked and made even better.

if you don't try several approaches, you may be tweaking something that sucked to begin with.
 
nvanprooyen said:
First off, it sounds like you're using either AdSonar or Pulse360 as your traffic source. It's been my experience that the conversion rates coming from this traffic can fluctuate wildly.

Basically, you've pushed 70ish clicks at your LP, assuming a decent CTR on your landing page (I'll go w/ 30% for this example) so you've managed to get around 20 clicks to the offer(s) you're promoting. This isn't even close to being statistically relevant. If losing 80 bucks scares you, you should find someplace where you can get a better avg CPC while you're testing so you can generate better sample sizes. Obviously the traffic quality has to be decent, otherwise the testing is meaningless.

That way, when it's time to scale you'll have had the opportunity to test offers, optimize copy, CTR etc and will be able to support a higher CPC with a little more confidence.

My 2 Cents.
Click to expand...

Yeah you should be testing in a more controlled environment than those two. Try one of the big three.
 
at the absolute, absolute minimum, you need 200-300 clicks to the offer before making any decisions at all. Assuming you are getting 30% CTR from your LP, you need to have bought at least 600-700 clicks in this scenario. Given your numbers that's a minimum spend of $650 which is greater than 8 times more than the number you just threw out.

If money is so tight that $80 is a lot, go with your other resource, which is time.
 
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