How long do you stick around promoting negative ROI campaign?

[dogfighter]

The confidence of the results of any test can be fucked by the number or significance of variables not held constant during the experiment. You gotta control as many of them (like traffic source/quality) as you can if you actually want to learn something from your test.

 

[nvanprooyen]

Another thing to note (still assuming that this is AdSonar), it can take a significant amount of time and money to optimize placements. Some will perform great, others will be absolute horseshit. Look at the referrers and weed out the ones that are sending clicks and aren't converting well. Again, this is a practice that requires scale. You shouldn't start off with this if you are on a tight budget. You simply cannot do it without statistically significant click volume.

 

[Unarmed Gunman]

You're doing PPC, not a media buy.

Also, if you can't afford more than $80 to test, you shouldn't be running rebill offers.

 

[rawbones]

80.00 media buy on a news site?

Your ad is this big then ----------------------> ::

fucker would be hard to click on

 

[mailinatorm2]

First off, it sounds like you're using either AdSonar or Pulse360 as your traffic source. It's been my experience that the conversion rates coming from this traffic can fluctuate wildly.

Basically, you've pushed 70ish clicks at your LP, assuming a decent CTR on your landing page (I'll go w/ 30% for this example) so you've managed to get around 20 clicks to the offer(s) you're promoting. This isn't even close to being statistically relevant. If losing 80 bucks scares you, you should find someplace where you can get a better avg CPC while you're testing so you can generate better sample sizes. Obviously the traffic quality has to be decent, otherwise the testing is meaningless.

That way, when it's time to scale you'll have had the opportunity to test offers, optimize copy, CTR etc and will be able to support a higher CPC with a little more confidence.

My 2 Cents.

Yea, it's pulse360...but didn't wanna be a jerk and out the traffic source...

 

[BigWill]

1) thats not a media buy
2) you need to spend WAY more money to test

 

[mailinatorm2]

80.00 media buy on a news site?

Your ad is this big then ----------------------> ::

fucker would be hard to click on

ROFL

 

[duffyweb]

I'm actually going through this right now... I've burned through a bit more than $200 the past couple days and seen 1 conversion. I spent $100 the first day and saw no conversions. Then I spent $50 while I went to the gym this morning, saw 1 conversion. Then spent another $50 and saw none.

What I'm seeing is a really shitty CTR from my LP to the offer and it's formatted nearly the same as other flogs... anyone got any tips to help that out? I was thinking of embedding a video of myself talking about the product.

 

[dickarmy]

Dude for a media buy to find out if something is working you need to spend around $10k. In that spend you should see CPA's trend down over a week time frame. If it's not trending down then I'd retool.

Not necessarily true if you have kick ass intelligences tools and know your competitor's entire media plan and every site within each network they're running. Then you can just tell your rep that that's where you want to run.

An Ad Server with a Multivariate system can also cut your time to profit way down.

Yea, it's pulse360...but didn't wanna be a jerk and out the traffic source...

Well, you're probably getting billed for triple the amount of clicks you're actually getting too so that's probably adding to your problem.

 

[dewme5]

What I'm seeing is a really shitty CTR from my LP to the offer and it's formatted nearly the same as other flogs... anyone got any tips to help that out? I was thinking of embedding a video of myself talking about the product.

What is a shitty CTR? That's going to depend on where/how you are advertising. It's possible to have a .01% CTR outperform 100% CTR.

The little things matter. Headlines, colors, fonts, picture placements, etc.

How do you know the ad's you copied/compared were converting. They might be from more n00b's copying more n00bs.

Looking good does not mean it will work good.

 

[chatmasta]

Fuck...you guys keep telling him to burn through more money better include the other vital aspect of IMPROVING it while he burns through the money.

If you have spent $80, at $0.60/click that's 133 clicks. That's enough to get at least a rough idea of what your LP CTR is, and if it's too low you need to revamp that shit. You probably don't have enough data yet to know actual conversion percentage (since if you have shitty LP CTR you've probably got < 10 clicks to the offer), but right now what you need to be working on is improving LP CTR and lowering your bid price - probably by making ads with a better CTR.

 

[mailinatorm2]

I'm actually going through this right now... I've burned through a bit more than $200 the past couple days and seen 1 conversion. I spent $100 the first day and saw no conversions. Then I spent $50 while I went to the gym this morning, saw 1 conversion. Then spent another $50 and saw none.

What I'm seeing is a really shitty CTR from my LP to the offer and it's formatted nearly the same as other flogs... anyone got any tips to help that out? I was thinking of embedding a video of myself talking about the product.

I saw a really shitty CTR as well...

Well, you're probably getting billed for triple the amount of clicks you're actually getting too so that's probably adding to your problem.

WTF?! Clickfraud, oh Gawd...

 

[jpet10]

Dude for a media buy to find out if something is working you need to spend around $10k. In that spend you should see CPA's trend down over a week time frame. If it's not trending down then I'd retool.

Im sure this depends on what kind of campaign your running and on what network, but when you do media buys do you normally put a spend cap of around $1500/day over a week to reach your 10k? When you say CPA's should trend down over a week, do you ever get to like day 3-4 with 0 conversions and then start to see some roll in or do you normally go through the 10K regardless, tweaking the page and banners throughout that time?

 

[r1se.x]

Not necessarily true if you have kick ass intelligences tools and know your competitor's entire media plan and every site within each network they're running. Then you can just tell your rep that that's where you want to run.

An Ad Server with a Multivariate system can also cut your time to profit way down.

pm kick ass itelligences tools pls!

 

[zimok]

 

[mailinatorm2]

naw man

 

[DoldGigga]

Confirmed tracking and everything worked correctly and then bid 1.00-1.25$ per click.

Spend $80, got 0 sales, and im like WTF since Im a bit tight on budget. What should I do at this point? Continue to spend more $$ in advertising or what?


I mean how long do you guys have to wait until you see your first sale?

If you're making posts like this you probably shouldn't be spending any money at all. You spent $80 and call it a "media buy". *sigh* Then you complain that you didn't get any sales after just 80 click thrus? Really? If someone did a survey and only asked 80 people for their opinion, would you put any weight on that survey's results? Most smart people would not.

Just because it is on the internet doesn't mean "overnight results". You still need to get a steady flow of traffic to the site you are promoting, and you need to consider other variables that may be affecting the potential for conversions at a given time. So not only do you need to make sure you are getting the max clicks for the money you spend, but you need to be able to SUSTAIN the ads for 2-4 weeks before making any judgment calls.

If you don't have money to spend on promoting ads you'll have to come up with another way to generate traffic. You could hire indians to spam social nets for you...which will yield mixed results, but it tends to work well for broad base products like dating, biz opps, weight loss, etc. Actually you might be able to hire americans cheaper than indians these days...hmm have to look into that.

 

[Onedollaridea]

mate, I don' do media buy even though I should but for PPC, I am paying around $2.50 per click for rebills and usually send $200 without conversions and I get an idea of high traffic keywords and tweak my ads and lp so I get higher ctr. So the next $100 my cpc falls to around $1.90 and I usually get around 3-4 conversion which breaks me even and from there it is mostly up hill.

In saying this, it is easier said than done because its not always the same.

I am just running one of my campaigns atm and I have 150 keywords and guess what only 1 keyword is giving me conversions, other keywords I have had 20-30 clicks and zero conversion but this keyword 15 clicks and 10 conversions. Crazy right?