How Much Traffic Per Offer When Testing?

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tmoney

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Jul 27, 2006
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just curious... how much ppc traffic you send to an offer you're testing before you call it quits? (or tweak it)

it depends, but generally i try to send around 200-300 uniques to the offer (directly) and if nothing happens, i tweak the ad copy or landing page and try again. if it still fails, i just move on.

how do you guys approach it?
 


I will give an offer 150 clicks with a split tested ad and landing page running and thats it. If both fail I move on, if one works I keep the ad and landing page that work and come up with a new ad and landing page to try to beat the other ad and landing page. rinse repeat
 
if i get traffic (for cheap), but no conversions, i generally make an adsense landing page - this method always seems to work out and gives me plenty of campaigns to put on autopilot.
 
I generally guage by $$$.

1) Setup a total project expense/revenue budget
2) Setup a daily expense/revenue budget

If the dailys are missing I continue to tweak. Maximizing what worked. If I run out of total expense $$$ and I still can't make it work I put it on hold for a while. Sometimes I come back to it if I get inspired with new ideas, mostly I just move on to something else.

I don't care so much about traffic, the money always tells when to quit.
 
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