How to approach a big advertiser?

C

Cystomatic

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Dec 11, 2012
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Sorry if this has already been asked before but I just seriously need some tips from the big guys around here.

Here is the story: In 2 months am going to a factory of one of my local chocolate/wafer producer and we are going to hear some presentations from their team there and see how they run their company. Then we have to do some presentations blablablabla (boring shit).
What I thought is actually approaching that company to start advertising online and enter the digital space to further increase their revenue. I already have a basic plan for lead generation through my own network, so I can deliver them leads, although I would of course need an idea on how I can turn these leads into sales, how to design the landing pages and what to even offer to the people so they enter their email/phone whatever. CPS is a solution of course but for that I'll have to build an actual store.

The company has a yearly turnover of $230 million and produces wafer, chocolate and cookies/other baked goods. They are doing damn well in the mid-east but not so well in the US/rest of Europe. They do not have a website to sell their goods, all it really is is a website from '07 that gives basic information about their current list of goods and some info of the company. Although they are selling their goods on Amazon it seems.


So bros, what do you suggest me to do? I need to work around the WHY. Why I will be able to deliver them the maximum ROI, increase their brand presence all around the world and help them with the e-sales?

Please tell me what you would do in my situation.

Cheers.
 


Like this:
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Then depart like this:
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What's is CPS?

Did you ever think that maybe the company DOESN'T want a website to sell their goods since it will be competing with current distributers of their products? Are you sure it's them selling the good on Amazon and not an end distributer?

$230 million company, doesn't have an eCommerce website, there is probably a reason. They don't want one OR their management is so behind it's going to be an uphill battle of getting it implemented. Don't let my words of UN-encouragement stop you. Just know, you might be fighting over budget, or some internal politics. If you plan on doing it for free, you're an idiot, (Well not that smart).

If I were you I'd buy this -> Print Templates - Sleman Clean Proposal Template | GraphicRiver

or the Corporate package it comes in for $20 -> The Corporate Bundle | Envato

But before ALL that, I would figure out why they don't even have an eCommerce store yet, when you figure that out, you'll know where to go from there.
​

Cystomatic said:
So bros, what do you suggest me to do? I need to work around the WHY. Why I will be able to deliver them the maximum ROI, increase their brand presence all around the world and help them with the e-sales?

Please tell me what you would do in my situation.
Click to expand...


e-Sales? ... You are scaring me with your terminology.

Are you sure you are going to be able to deliver all that? Cause if you really could, there are several people which I can refer you to that need half the shit you are stating, and would gladly pay top dollar for it. It probably would make more sense going after people looking for what you are offering rather than convincing some large corporate they need what you are selling.

But realistically, the WHY is most important. Why don't they have an eCommerce solution. You don't think you are the first person to approach them with this idea do you? Why did they turn that one down? OR are they already working on a new one?

Carry on...​
 
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CC is pretty spot on...

Take a company like P&G for example.. (proctor and gamble)

They don't sell products on their website, but their products are in stores, on Amazon, ebay, etc..
 
Odds are they don't want to deal with the headache, they'd prefer to sell to the distributors and let them handle it.

Now... becoming a distributor? Thats doable...
 
I am doing something similar for a food distributor. They have a website with items but no pricing. They send out the price list after they talk to the stores. Now you can target distributors if thats the only thing they will sell to. I am sure you can find leads for food distributors out there. But having web presence (more the better) is always a plus for any business. Worst case resell them an IT personnel that will take care of their web stuff ;)
 
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