There's a lot of fluff, but senior execs like fluff.
I don't know where the fuck they thought they were going with the convention -> innovation bullshit diagrams at the start as they were meaningless. Perhaps they were saying "we're thinking outside the box on this one!". The "Universal Design Principals" probably gets put into every presentation.
Then they analysed the history of the previous logos, which was the most interesting bit I think. Talked about the golden ratio, which was probably copied from wikipedia.
The "gravitational pull" at the end is absolute bullshit. I think they are trying to say that because the logo looks like a planet it will attract people, just like gravity!
The presentation itself is very plain, ie. no logos of the advertising company, etc. But that's probably because it's a draft and that gets added at the end.
All in all, props to the sales guys at the advertising firm..
I don't know where the fuck they thought they were going with the convention -> innovation bullshit diagrams at the start as they were meaningless. Perhaps they were saying "we're thinking outside the box on this one!". The "Universal Design Principals" probably gets put into every presentation.
Then they analysed the history of the previous logos, which was the most interesting bit I think. Talked about the golden ratio, which was probably copied from wikipedia.
The "gravitational pull" at the end is absolute bullshit. I think they are trying to say that because the logo looks like a planet it will attract people, just like gravity!
The presentation itself is very plain, ie. no logos of the advertising company, etc. But that's probably because it's a draft and that gets added at the end.
All in all, props to the sales guys at the advertising firm..
