How to charge SEO/PPC clients

harrymouni

harrymouni

Active member
Oct 5, 2007
1,182
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38
Ireland
Hey,

Sorry if this is wrong forum, wasn't sure where to post.

I'm thinking of taking on a few national SEO/PPC clients, the Irish market isn't that competitive and it could be a low but stable earner.

I'm wondering how do others here charge clients? For SEO, do you charge only when you get to 1st page or certain ranking for some keyword. Charge by the hour? And for PPC, a flat rate per month retainer or percentage of spend. And how much do you take upfront?

Cheers for any info
 


Whatever you think you should charge - double or triple it :)

SEO I do a lot of - the contracts call for a maximum amount to be charged every month that I rarely hit. But it gives me flexibility and them results.

PPC is a retainer and percentage. Retainer is higher if their spend is lower - don't get yourself in a position where they are doing 5 bucks a day and you've got to baby sit for .5 cents or something.
 
As for PPC, call an adwords certified reseller (there are lots online), request a quote, reverse engineer their formula using the keyword tool.
 
Client work = pain in the fucking balls. Do it if ya got to, but if you've got the skills to do it for others, put the energy into your projects and profit beyond your wildest dreams.
 
efeezy said:
Client work = pain in the fucking balls. Do it if ya got to, but if you've got the skills to do it for others, put the energy into your projects and profit beyond your wildest dreams.
Click to expand...

Yeah, but some things you can't monetise as an affiliate because the companies just don't have that culture and mindset and it seems such low hanging fruit. Example, solar panel installation company that I'm onto in Ireland. If I rang them up and said I can get you leads it'll be a long hard struggle to explain what I'm on about and get paid.

I rang them up and say, I'll get you ranking in first page for 'solar panels [local area]' and they're fucking delighted. Their site is all javascript menu, 3 pages indexed, nowhere to be seen in Google for any queries. No links.

All it takes from what I can see is 2 or 3 shitty links and an indexable menu structure. Boom, they're happy and I get paid for doing very basic work.
 
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