How to get on the other side of the fence? I want affiliate marketers.

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Enigmabomb

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Feb 26, 2007
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Than Franthithco
Let's say I have a widget. It's got national TV coverage, and it's in a very popular niche.

How do I get onto an affiliate network as a publisher? Suggestions as to which one?

Thanks,

Josh
 


Probably easiest to just e-mail a few of the bigger ones like cj and shareasale and find out how to set up the aff program.
 
Have you used either of them? Or have you any experience with either one? I find most things easy are easy for a reason -- they suck.

Or are you just talking out of your ass to gain posts?
 
I have thought about putting some offers I set up on a network and the first thing I did was talk it over with a few of my AM's across different networks to get a feel for the process. Try that as they can give you some advice and tell you about some things to watch out for (fraud, caps, etc) and then put you in touch with guys on the advertising side of their network to discuss it further.
 
Probably easiest to just e-mail a few of the bigger ones like cj and shareasale and find out how to set up the aff program.

I doubt this would be the way to go. Those large networks (especially CJ) charge a big fee to get your product/service listed on their network from what I have heard in the past.
 
Have you used either of them? Or have you any experience with either one? I find most things easy are easy for a reason -- they suck.

Or are you just talking out of your ass to gain posts?

CJ is around $5,000+ to get started- about half of that was for setup fees (non-refundable) and the other half pre-paid account balance to be paid out in commissions.

I'd look to many of the smaller networks- shareasale for a long time was only $500 to get started as an advertiser, not sure what it is now, and I'm sure the newer breed of CPA networks are less as they're all competing with each other very heavily.
 
i talked to hydranetwork about this... from what i remember they'd do it for free. you just pay % of course.
 
i talked to hydranetwork about this... from what i remember they'd do it for free. you just pay % of course.

The others ones I spoke with said the same thing. I think they are all trying to get more exclusive offers right now so they will charge no fee or a very nominal fee if anything and just take a straight percentage. You would just have to deposit whatever their minimum is to get started.
 
I think part of it would depend on what kind of widget you're selling. I don't see too many "product" offers with the newer networks that offer all the zip submits and clubs and whatnot...and the ones I do see have pretty high commissions (compared to typical e-commerce stores), so I would think you'd need to have a similar program to do well with those networks.

I work with ShareaSale at my day job, and we've had a program there for about two years. Twice now, I've taken the time to call CJ and Linkshare to discuss switching, but they've never really offered anything we weren't getting with SaS for a lot less money. CJ did mention some add-on services they can provide, but there are a lot of extra fees for those services.

I think the biggest thing that turned us off to CJ, though, was the $500 monthly transaction minimums fee. At SaS, it's just $25. I'm sure that CJ has more affiliates, but it seems like all the serious "consumer product" affiliates I've met have accounts with all the major networks anyway, so I really doubt we're missing out on a ton of great people because of the network we're using. We also determined that we'd need to drop our affiliates' commissions if we switched networks, since their fees would have been higher - and that would just suck.

Personally, I'd skip CJ and Linkshare and use the leftover money to promote your program by going to shows, running forum ads about your program, offering bonuses to affiliates, and/or giving a better commission rate.
 
I think you can do both of the previous two posts. If you were to go with SaS (def the best deal out of the CJ, Linkshare, SaS bunch) you could still explore Hydra or Azoogle or Market Leverage since they tend to charge smaller deposits with most all of the deposits going towards affiliate payouts. Best advice is to take the time to call all of them.
 
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