Hyperlocal Facebook Ads Question

[gtownfunk]

So, I've got some software out on the market and I have a couple questions that have been running through my mind about new ways to use it to target FB users.

#1 - Is there anything that already creates/targets facebook users who shop at/visit certain neighborhoods?

I know there are FB extraction utilities (FBLF and others), that pull the data from the OpenGraph search for Pages/Groups (maybe even Friends of certain users).

The idea would basically be.. Joe opens an Ice Cream shop on the corner and wants to advertise on Facebook. Instead of targeting people who visit ice cream shops in town (town might extend 20 miles in each direction), he might target people who visit the Pizza Restaurant next door, or the Bank on the corner of the block, or the theater around the corner.

In addition to people who Like Fan pages, etc.. there are things like 'Were Here' which *might* prove to be even more relevant (though the raw #s would be much smaller).

So, is there anything on the market to automate this yet? What are your thoughts?

Thanks.

 

[shawnhag]

you might want to hit up a company like "Adroll" which does re targeting.

As for Facebook itself, you cannot target specific businesses. You can target tons of demographics, including zip codes which IMO is what I would do in your situation.

Pick the demographic (M/F age, etc) then scale down to zip code or city etc and go from there. the smaller the target audience the better.

the great thing about FB is the clicks are cheap enough that you can split test a campaign till you find one that earns for you.

 

[gtownfunk]

I can get the FB IDs of all the fans of whatever pages I'm pretty sure, and put that into a target list. I'm not talking about targeting their pages, I'm talking about targeting their customers... the people who already visit this city block or this neighborhood.

 

[K-Noop]

I can get the FB IDs of all the fans of whatever pages I'm pretty sure, and put that into a target list. I'm not talking about targeting their pages, I'm talking about targeting their customers... the people who already visit this city block or this neighborhood.

You can also target based on email addresses, so if your client has any local email lists, it will help.