I created a web application - looking for marketers
- Thread starter MrMarsh
- Start date
I think it's a good idea as far as gaining knowledge but I have a question: Let's say that you don't get hits on people opening the resume file... what are you gonna do? E-mail them and ask them to open or something? If someone opens are you going to e-mail them and thank them for opening the document?
I suppose it could be useful if you're trying to set resume opening goals ...
I suppose it could be useful if you're trying to set resume opening goals ...
If there would be any way you could enable some kind of automatic follow up with the reader somehow, like digging or capturing their e-mail... that would be fucking awesome.
Great point, if you could assign the pixel or bug to that e-mail address and send out an auto follow up once they've read the e-mail to help close the deal than this could be a good product.
I'm guessing that the employers have to create an account to download these cv's, yes?
Then you just put a logo image in the file with a unique identifier in the url so you can track if/when that person viewed the file.
The thing is, if any employer knew how your system worked they almost certainly wouldn't use it. I for one wouldn't want to be pestered by you and potential employees just for opening a file. I might want to look through 50 of these before doing any interviews.
Then you just put a logo image in the file with a unique identifier in the url so you can track if/when that person viewed the file.
The thing is, if any employer knew how your system worked they almost certainly wouldn't use it. I for one wouldn't want to be pestered by you and potential employees just for opening a file. I might want to look through 50 of these before doing any interviews.
Haven't decided. I'd probably offer both. But that's why I came here: I want to know what the product is worth and what its worth to affiliate marketers to sell it.
Yes.
Yep, thought about this too.
SpamHat said:
No... you'd call them in a few days and ask what the deal is. I'd never say "Hey I saw you didn't open my resume." I'd say "Are you guy's still hiring?" "I sent my resume in, did you receive it?" Or just talk to them about their company for a while. Anything to be more proactive in getting them to look at my resume can only be beneficial to me.
The employers don't need to create an account or anything - I agree, that would never work.
ncmedia said:
I will look into PDFs. It's a little more complex though - not sure if its possible. I know some employers prefer resumes in PDF format.
You can get their IP address, the time\date they opened the document, and what town they're located in. My reasoning is that they have one HR person screening resumes - if you see one hit and then don't get a call soon you probably won't get the job, so it helps to call them back. This can greatly increase your chances of getting the job.
Anyways, it seems like this program has generated some interest, but I still need to know - what would you guys want to make as commission from selling this program? What do you think a fair price-point is? What would YOU be willing to pay?
And no, I'm not Nickycakes but I've heard of his application and it's a really great idea.
Ok, I'm missing something here...
The employers don't create and you've only got IP/date/geo data... how do you get the phone number to ring them?
^^ Because you sent the resume to the company and you would presumably know their phone number.
It isn't a groundbreaking program, but it probably has some potential for money.
It isn't a groundbreaking program, but it probably has some potential for money.
If you could make this work for PDFs, it will sell like fucking hotcakes. I would pay to know which of my competitors are downloading my PDF white papers, which clients are checking them out, etc.
And yeah I was kind of thinking the same as SpamHat. I guess the location could give away who the person is. More info would be nice.
And yeah I was kind of thinking the same as SpamHat. I guess the location could give away who the person is. More info would be nice.
You could market this as a subscription service known to "increase chances of getting hired by up to 37%" or some shit. Basically explain what it does and why that works ("knowing when and who to follow up with has been proven to greatly increase chances of being hired" - cite some bullshit study) and rebill job seekers $5 monthly for the service. We know it can take months before somebody gets hired so what is $5/month to a someone trying to get hired quickly? Market that shit on all the job boards.
Maybe you should have just linked an external 1x1 pixel in the doc.
Because we all know how well that turns out!
interesting.. now you can do an A/B testing on your resume and see which version will generate the most interest... if it is simply a pixel embedded in the document, that would be a trick, not a product.. what are you selling? your service is like website traffic meter?
Very interesting idea about testing, but unless you sent your resume out to quite a sizable number of places, you probably wouldn't be able to achieve much statistical significance. 25 places with a few different resume copies and varying levels of them contacting you back might very well have nothing to do with certain changes on the resume, unless they were really really drastic, but even then, it's hard to tell when it comes to the common issue of correlation=!causation.
Even so, it wouldn't be hard at all to implement a feature like this so it might as well be included as another selling point.
To the OP, try to make your product the opposite of a one-trick pony, as much as is possible. Even minor things that you can incorporate for additional features will help it sell. The more features/usability options the better. A simple "resume-opener tracker" is sort of gimmicky, but the idea itself has potential if you are able to expand on it a little. Not to say it can't sell even if it only has one feature and one function, but the price, the appeal, and the ease of creating convincing promotional material will be affected.
You know the economy is fucked up when people test the impression rate of resumes.
Forget resumes. Dont market it at people looking for jobs, thats just an extra way to use it.
Make it work on PDFs, and market it to all DPers, WarriorFers, information marketers, everyone that sells or shares stuff on PDFs.
Hell this is even usefull at schools, small business and pretty much any organization that passes important stuff on PDF or anything.
"Its 2 o clock, do you know where your PDFs are?"
Forget resumes. Dont market it at people looking for jobs, thats just an extra way to use it.
Make it work on PDFs, and market it to all DPers, WarriorFers, information marketers, everyone that sells or shares stuff on PDFs.
Hell this is even usefull at schools, small business and pretty much any organization that passes important stuff on PDF or anything.
"Its 2 o clock, do you know where your PDFs are?"
you would be wrong, because you can embed Javascript, and lots of PDFs can phone home. My utility bill is paid all within a PDF file.
I think you're going the wrong way targeting only regular users for this. You should do two editions. One regular user, and one for corporations and EDU. Corporations can track when people read a memo, teachers could track to see if all of their students opened up a homework or note file..etc