I got $2,000 to spend

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Sands said:
Do you guys use automated scripts to do "2 full weeks of full on launching campaigns?"

Has anyone updated Lerchmos to take into consideration the Google changes on pics next to ads?
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Just change the template file. You don't need to mess with any PHP.
 


dekalog6 said:
If you are going to do arbi I suggest looking at the Google content network. It is much more difficult getting large numbers of impressions from the second tier engines unless you are in highly competitive markets and even there prices are climbing.

You may need to test a whole bunch of campaigns before you get a winner. Once you do, you can get 10's of thousands of impressions for .01.
Unless you have volume you will need a lot more campaigns. The content network is the only one I've found with the most volume in many niches.

Only once you have that volume can see decent profits from 2 to 3x+ ROI off a single page or campaign.

A good target to shoot for?
-CTR of 1 to 5% on Adwords
-getting a CTR of 25%+ on Adsense

Let's say you have 64,982 impressions at a 5.47% CTR on your Adwords spend at just over .01 average. Your cost is now $41.08/day

Now let's say from those 3559 impressions on your Adsense page you get a 31.94% CTR. You have 1140 clicks on your Adsense ads. Let's say you get paid an average .108 for each click. Revenue is $123.31.

You've made $82.23/day, 2x your investment.

Why the weird numbers? It's based on a live campaign I'm running right now. I grabbed the numbers off my report pages.

So it costs you $1200 for the month but you get back $3600.

The problem is you may need to test a LOT of campaigns before getting a winner so it may take you 2 full weeks of full on launching campaigns to find a good one. On the other hand, you may luck out like one of those ebook authors and find a super profitable niche right off the bat.
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You give solid real world advice. I nominate you to be the new PPC Arbi Guide here.
 
Thanks BeerHat. If we both show up at ASE we should go for hatfuls of beer.

I've got an idea for sharing arbi info. It will be free. Hope to have it out soon.
 
I'm wondering how you guys are getting penny clicks on the content network. I'm site targetting, and breaking up each site into its own ad group so I can optimize on a site to site basis, but i'm still looking at 10-20 cents a click.
 
barman said:
I'm wondering how you guys are getting penny clicks on the content network. I'm site targetting, and breaking up each site into its own ad group so I can optimize on a site to site basis, but i'm still looking at 10-20 cents a click.
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If by site targetting you mean the paying $0.25 per 1000 impressions then that aint it.

Start up a normal campaign, after a while turn off the "search" network option, set content bids to 0.01 (I set them to 0.02 or 0.03, cannot bring myself to set them to 0.01 yet! lol)
and then hope that your niche is sideways enough.
here's one, I have left the search on as I am happy with averaging 0.03 per click, any more than that and I make no profit.
 
barman said:
I'm wondering how you guys are getting penny clicks on the content network. I'm site targetting, and breaking up each site into its own ad group so I can optimize on a site to site basis, but i'm still looking at 10-20 cents a click.
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What kind of CTR are you getting? You should be shooting for around 10%. If not then keep you MAX CPM low ($1-$3). Depends on the niche though. Some niches site-targeting may not be worth it. My main niche I target about 20 different pages. Only one gets 10% or better CTR, luckily this is a page that gets decent volume too. This niche gets about .30-.40 per adsense click on average.

It's a constant balancing act.

Also, you don't need to break up into many adgroups. You can optimize on a site by site basis in a single adgroup. Ex:

hxxp://somesite.com/index.html ** 1.5
hxxp://othersite.com/page2.html ** 3.0
hxxp://hotporn.com/chicks.html ** 2.5
 
illkity said:
What kind of CTR are you getting? You should be shooting for around 10%. If not then keep you MAX CPM low ($1-$3). Depends on the niche though. Some niches site-targeting may not be worth it. My main niche I target about 20 different pages. Only one gets 10% or better CTR, luckily this is a page that gets decent volume too. This niche gets about .30-.40 per adsense click on average.

It's a constant balancing act.

Also, you don't need to break up into many adgroups. You can optimize on a site by site basis in a single adgroup. Ex:

hxxp://somesite.com/index.html ** 1.5
hxxp://othersite.com/page2.html ** 3.0
hxxp://hotporn.com/chicks.html ** 2.5
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Yeah that's what I'm trying to do. I have a shitload of sites I want to target. I blew through like 100 bucks on content targetting just to see which ones work better. Then I split them up into groups to optimize them better based on the site's content.

But for my best performing one, I'm only getting like a .4% CTR and ending up at 10 cents a click. I guess it has something to do with my ad copy which i have not optimized, since I haven't run the search ads long enough.
 
It's often repeated, but that's for a reason. Find your niche. Use deeplinked keywords.
 
barman said:
Yeah that's what I'm trying to do. I have a shitload of sites I want to target. I blew through like 100 bucks on content targetting just to see which ones work better. Then I split them up into groups to optimize them better based on the site's content.

But for my best performing one, I'm only getting like a .4% CTR and ending up at 10 cents a click. I guess it has something to do with my ad copy which i have not optimized, since I haven't run the search ads long enough.
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.4% is very low. Hopefully you can get that up with better ad copy.

Some random tips for site-targeting:

Target specific pages not the whole site
Forums tend to not do well
Google/yahoo/msn search your keywords and look for sites with adsense in the top 100
Target only sites/pages with adsense above the fold
This method pretty much sucks for IM related pages
 
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