I Got Weak PPC Game
- Thread starter greenvy
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Cutter, why did you say that?
Is it because you have well aged unshakeable domains that rank top for every keyword you desire? in which case there might be some sense in what you say.
Is it because you have well aged unshakeable domains that rank top for every keyword you desire? in which case there might be some sense in what you say.
The returns when done properly on PPC are enormous and still are. Although they are volatile, they consistently bring in a good ROI.
This is logical advice, and I've been thinking about this a lot lately but I have to ask you to consider... if you stick "Pay shipping only" in your ad copy, yes, you will get less clicks but SOLID leads, but what about getting MORE clicks by removing that scary phrase, and letting the landing page do the "selling" so they dont care about the shipping fees?
In other words, I wonder how many potential clicks are "lost" by people who see the fees in the ad copy, and could have been sold had they clicked over to the LP first vs. losing them immediately.
I guess its all about budget, if you can afford to deal with the high volume but lower CTRs, eliminate the scary ad copy? Any one confirm this?
I'm not an adwords pro but I have my 2 cents:
$500 and 250 clicks means you're paying $2 per click... this makes me to beleive one of the following:
1. You're overpaying (trying to be #1 on any keyword, yeah, broad keyword)
2. You're trying an over-competitive niche with crazy click prices (like web hosting for example). And no, you probably won't make any buck if that's the case, because there will always be someone getting more from the visitor than you (as a cpa-based affiliate do). Yep, some niches are being owned by service(offer) owners themselves or guys with bigger affiliate cut/volumes. You're just the weakest link in some niches, just because you're too small and too late.
3. Your quality score sucks (Very possible), which leads to some crazy click prices. (And if that's the case, your competitors probably pay like 5 times less per click than you do)
4. Your banner CTR sucks. Very possible as well. Your competitors with better CTR payng less.
1 conversion from 250 clicks (true, not enough clicks to analyze), but your offer might suck. Do you have anyone promoting this same or similar offer there ?
All these cases contain the "what to do" answer in themselves.
Unlike many guys out there, I'd suggest you to set a very small goal. To make, let's say $10. (Not in one day, just make it). When done, just analyze and multiply the model. Play with 20-30 bucks budget a day. Otherwise you'll be throwing out 1000s bucks a day and will leave the game too soon, unless you're Bill Gates
Good luck!
$500 and 250 clicks means you're paying $2 per click... this makes me to beleive one of the following:
1. You're overpaying (trying to be #1 on any keyword, yeah, broad keyword)
2. You're trying an over-competitive niche with crazy click prices (like web hosting for example). And no, you probably won't make any buck if that's the case, because there will always be someone getting more from the visitor than you (as a cpa-based affiliate do). Yep, some niches are being owned by service(offer) owners themselves or guys with bigger affiliate cut/volumes. You're just the weakest link in some niches, just because you're too small and too late.
3. Your quality score sucks (Very possible), which leads to some crazy click prices. (And if that's the case, your competitors probably pay like 5 times less per click than you do)
4. Your banner CTR sucks. Very possible as well. Your competitors with better CTR payng less.
1 conversion from 250 clicks (true, not enough clicks to analyze), but your offer might suck. Do you have anyone promoting this same or similar offer there ?
All these cases contain the "what to do" answer in themselves.
Unlike many guys out there, I'd suggest you to set a very small goal. To make, let's say $10. (Not in one day, just make it). When done, just analyze and multiply the model. Play with 20-30 bucks budget a day. Otherwise you'll be throwing out 1000s bucks a day and will leave the game too soon, unless you're Bill Gates
Good luck!
There's a balance between getting a high CTR, for lower CPC, but doesn't convert, and a lower CTR w/higher CPC but for more solid clicks.
FWIW I do only exact phrase match. Either broad match is a waste of money, or I suck, or I'm too poor to shell out that kind of money for adspend. Probably all with an emphasis on #2.
People will see your ad at pos. 6 or 7 (Google), they will click it. No need to spend max to get 1 or 2. I tweak my bids to specifically stay at 6-7.
Be sure to use KeyWord in your ad so the phrase they searched is bold.
Don't pay too much attention to 'first page estimate' prices. I find I get first page results for far less than the estimate.
As I said, FWIW. I'm no expert by a far sight.
Good luck.
FWIW I do only exact phrase match. Either broad match is a waste of money, or I suck, or I'm too poor to shell out that kind of money for adspend. Probably all with an emphasis on #2.
People will see your ad at pos. 6 or 7 (Google), they will click it. No need to spend max to get 1 or 2. I tweak my bids to specifically stay at 6-7.
Be sure to use KeyWord in your ad so the phrase they searched is bold.
Don't pay too much attention to 'first page estimate' prices. I find I get first page results for far less than the estimate.
As I said, FWIW. I'm no expert by a far sight.
Good luck.
@cafe del mar - Yes, avg CPC was around $2-$2.15, I was running broad keywords with T202 to gather enough data to find which "broad" keywords were converting. It was a competitive niche, my avg QS was 7/10...my CTR on my ads was between 1%-1.3%...I basically ran this campaign to gather data and ended up with only 1 conversion.
This is the reason I came to the forum to ask my question, wasn't sure if my 250 clicks with 1 conversion and $500 ad spend was enough to determine a "profitable" keyword.
This time around I'll be getting more targeted keywords and split testing atleast 2 different LP ( blog vs comparison), also be using DKI into my lander to improve my QS.
I know PPC is all trial and error, but sometimes you need some advice to rethink your strategy.
This is the reason I came to the forum to ask my question, wasn't sure if my 250 clicks with 1 conversion and $500 ad spend was enough to determine a "profitable" keyword.
This time around I'll be getting more targeted keywords and split testing atleast 2 different LP ( blog vs comparison), also be using DKI into my lander to improve my QS.
I know PPC is all trial and error, but sometimes you need some advice to rethink your strategy.
If you are new to PPC, your best bet is to set google on the backburner until you have a profitable campaign running in MSN or Yahoo.
Get all your data as affordably as possible and apply it to google after. That way you'll already know which ads carry a decent CTR, which keywords convert, negative kws, etc.
Starting out with a great CTR is very important with adwords.
Get all your data as affordably as possible and apply it to google after. That way you'll already know which ads carry a decent CTR, which keywords convert, negative kws, etc.
Starting out with a great CTR is very important with adwords.
I know I'm late to the discussion (and somewhat off topic), but that bit about cloaking caught my eye. I've been looking for ways to cloak better than what I'm doing currently as I'm taking quality hits from G for outbound aff links. Could you elaborate any further on cloaking and blocking w/robots.txt? Many thx in advance...
3 steps
1) put your aff links in php redirect files which are basically one line like this
PHP:
<?php header("Location: http://youafflinkhere.com"); ?>
PHP:
User-agent: *
Disallow: /outlinks/
PHP:
<a href="http://yourdomain.com/outlinks/fleshlightoffer.php" rel="nofollow">get a fleshlight</a>+rep... many thanks for the info! I'm currently doing php header redirects, but it was the robots disallow part I was missing.
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