I'm finally suceeding!

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stadanko101

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Oct 3, 2006
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I've been a newb for about 3 years now and have had a revelation I hope will be helpful to all of you. Some of this is old news, but I think should be repeated.

For the past 3 years, I have run online retail stores, spammed Craigslist, run losing ppc campaigns, read e-books, run eBay rss feed sites and tried all kinds of schemes. I've made a little money, then lost it on another scheme. I think I've realized something I hope is useful as well as money/time saving for you. I hate working hard. Repetition is a pain in the ass, even if it makes money. How much is your time worth, really?

A couple of years ago, I read a post by WF founder Jon, saying that his concentration has been on "marketing". What is marketing? My definition would be "convincing, through every psychological means possible, the potential buyer to buy....no matter what their state of mind". The marketing expert strives to convince even the deeply religious that they should purchase the most sinful products. Just an example...no intent to offend.

I've developed and stolen a few techniques from this board to make some quick cash. But my end game has been to use that pool of cash for ppc advertising experiments. And I've lost a bunch of it on experiments.

The gist of my advise is this. Before even finding a product to promote, investigate marketing techniques that are currently working. Watch TV commercials from a different view. How is Dove chocolate marketing their product? Why do they use rain on a woman's face in their commercial? Start analyzing. These companies spend a lot of money throwing these images on the screen. It must be working! Why?

While driving, take notice of billboards. This is not cheap advertising. What nerves are they touching? How are they doing it?

Listen to radio ads from a different perspective. How are they making it work?

Once you start thinking from this perspective, you may find you can beat the thousands of ppc idiots out there bolding keywords and such. Learn from the big boys (print, television and radio) and you can make a lot of money. It's paying off for me!

And stop buying the fucking e-books! Go to Barnes and Noble and start reading some good marketing books. Basic marketing hasn't changed much in the years. Gutenberg.org has a number of free old marketing books available that are very pertinent, even today. The same buttons work today!!
 


I would have to disagree with your definition of marketing.

Marketers engage in ongoing implementation of the marketing mix.

They try to put the right product, in the right place, at the right time, at the right price.
 
Oh, btw. Before any of you start complaining. Yes, it's all text book stuff.

Congratulations on your success. Wish my campaigns would start to turn over profits too!
 
erisch said:
I would have to disagree with your definition of marketing.

Marketers engage in ongoing implementation of the marketing mix.

They try to put the right product, in the right place, at the right time, at the right price.
Click to expand...

Fail.

Way to try explaining the definition of a word by using that same word in your definition.

Maybe that's why you aren't turning a profit yet.
 
erisch said:
I would have to disagree with your definition of marketing.

Marketers engage in ongoing implementation of the marketing mix.

They try to put the right product, in the right place, at the right time, at the right price.
Click to expand...

Erish....I hope we don't disagree, but look at things from a different plane. My definition of marketing is mine. It works, so I share. Maybe I approach marketing more from a humanistic than technical view. So be it.
 
This is actually interesting advice. In addition to marketing, I am also getting a PhD, which habituates me to research the heck out of most things I do. Besides keeping apprised of the salient aff marketing developments, I also have been browsing JSTOR for marketing articles. My latest interest area has been non-conscious influences on consumer choice. I figured that stuff (marketing theory, etc) would be applicable, but I'm glad I have independent verification of that ;)
 
clockwork84 said:
=, which habituates me to research the heck out of most things I do. Besides keeping apprised
Click to expand...

he said habituates. I love that word. I bet it's the first time it has ever been used on this forum. My goal is to one day be able to use it on this very forum myself.
 
productionhead said:
clockwork,

Anyway to access JSTOR w/o being affiliated with an academic institution?
Click to expand...

Hmm, I believe JSTOR is IP-based, so all you need to do is get on a campus network with a laptop. Generally you can find a way to get guest access to the WLAN, but if not university libraries typically have open computers for research/printing/etc, so just hop on one of those.
 
I'm sorry to have failed you productionhead :bowdown:

You know, I didn't really intend to provide a definition of marketing, although I think I quoted some published marketing guy on his definition of marketing (Dennis Adcock = Best name for a marketer!).

Anyway.. What stadanko mentioned, is how offline marketing used get done. You know, with persuasion and stuff... And that's probably how advertising works nowadays too.
 
welps first of all. Congrats on becoming successful after 3 years. And i recommend that if u have some time in the future, take some marketing courses at a college to increase your knowledge of marketing. . . .
 
You got a newsletter I could subscribe too? I find your post highly interesting and informative.
 
People are all the time asking "how do I market online" and most don't have a clue how it's done offline. Most of what we learned (or are learning) is the same principles that have driven all successful marketing campaigns down through time. These principles carry through into online marketing, only the technology is different.
 
I would argue not to look at everything piece of marketing as well thought out piece that performs well.

My day job is a copywriter at a big advertising agency (Arc Worldwide, interactive arm of Leo Burnett. Leo Burnett is the Marlboro man, Tony the tiger, and many more famous icons).

The client i work on does over 8 million in business a year with just us. But most of the stuff they end up producing is crap, poorly thought out,a and just doesn't do that well. Especially the stuff they don't do with us).

Why? Because as many good ideas we have, there are retarded brand managers who don't know shit about what they should be doing, especially online. The problem is most of the time, they think they do. So many times they don't listen to us, or we have to argue with them to convince them.

Their too cheap to track campaigns, and do custom landing pages when it's really needed. The cry more about their logo size and less about their own dumb ideas.

Bottom line, there's LOTS of crap out there and very few gems. So instead of looking at everything, look at what sells (NOT what gets creative awards, because no affiliate marker will win a creative award, and most shouldn't want to).

To succeed in this industry you need to know how to sell and how to communicate. Or you need to be shady... I prefer option 1.


stadanko101 said:
I've been a newb for about 3 years now and have had a revelation I hope will be helpful to all of you. Some of this is old news, but I think should be repeated.

For the past 3 years, I have run online retail stores, spammed Craigslist, run losing ppc campaigns, read e-books, run eBay rss feed sites and tried all kinds of schemes. I've made a little money, then lost it on another scheme. I think I've realized something I hope is useful as well as money/time saving for you. I hate working hard. Repetition is a pain in the ass, even if it makes money. How much is your time worth, really?

A couple of years ago, I read a post by WF founder Jon, saying that his concentration has been on "marketing". What is marketing? My definition would be "convincing, through every psychological means possible, the potential buyer to buy....no matter what their state of mind". The marketing expert strives to convince even the deeply religious that they should purchase the most sinful products. Just an example...no intent to offend.

I've developed and stolen a few techniques from this board to make some quick cash. But my end game has been to use that pool of cash for ppc advertising experiments. And I've lost a bunch of it on experiments.

The gist of my advise is this. Before even finding a product to promote, investigate marketing techniques that are currently working. Watch TV commercials from a different view. How is Dove chocolate marketing their product? Why do they use rain on a woman's face in their commercial? Start analyzing. These companies spend a lot of money throwing these images on the screen. It must be working! Why?

While driving, take notice of billboards. This is not cheap advertising. What nerves are they touching? How are they doing it?

Listen to radio ads from a different perspective. How are they making it work?

Once you start thinking from this perspective, you may find you can beat the thousands of ppc idiots out there bolding keywords and such. Learn from the big boys (print, television and radio) and you can make a lot of money. It's paying off for me!

And stop buying the fucking e-books! Go to Barnes and Noble and start reading some good marketing books. Basic marketing hasn't changed much in the years. Gutenberg.org has a number of free old marketing books available that are very pertinent, even today. The same buttons work today!!
Click to expand...
 
clockwork84 said:
This is actually interesting advice. In addition to marketing, I am also getting a PhD, which habituates me to research the heck out of most things I do. Besides keeping apprised of the salient aff marketing developments, I also have been browsing JSTOR for marketing articles. My latest interest area has been non-conscious influences on consumer choice. I figured that stuff (marketing theory, etc) would be applicable, but I'm glad I have independent verification of that ;)
Click to expand...


Also check out ERIC :bigear:
 
@emp: ERIC stands for Education Resources Information Center. It's similar to JSTOR, as clockwork84 pointed out. Good for educational research on articles, journal entries, etc. I lived on JSTOR and ERIC for the 3 years of my grad program.

@maximus: Sorry to disappoint, but this batter doesn't swing that way...i'm sure if you look hard enough, you'll find some great resources/sites here that will steer you in the right direction. I hears theirs tons of monies to be maid in your niches.
 
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