In general, am I allowed to use advertiser URL for ppc

opeth

dis sho am good
May 30, 2010
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Just wondering... generally speaking, when using stuff like 7search or Yahoo marketing with email submits/zip/mobile, am I allowed to use the advertiser's domain as my display URL? It says "cannot use trademarked names in the search domains" in most campaigns. However I can't tell if they mean their domains or just general trademarked stuff like "ipad". If it's not allowed, what display url do you use when not using a landing page?
 


Build landing pages.

Thanks for the advice... but I'm looking to a promote a few offers and don't really want to spend 40$ registering domains for each landing page soon. I am kind of just testing the waters, I have done very little PPC before. I will eventually try a landing page if I can monetize the offer. If you had any ideas as to what I could use as my display URL, or whether using the advertiser domain is fine, I would greatly appreciate it.
 
Thanks for the advice... but I'm looking to a promote a few offers and don't really want to spend 40$ registering domains for each landing page soon. I am kind of just testing the waters, I have done very little PPC before. I will eventually try a landing page if I can monetize the offer. If you had any ideas as to what I could use as my display URL, or whether using the advertiser domain is fine, I would greatly appreciate it.

you will not have to spend $40/domain. you'll most likely spend a fourth of that. find a domain that is versatile and use sub-domains for all your offers. the offers you're running right now that you claim are not profitable are probably paying the bills for those who had enough discipline to throw up a landing page between the ad copy and the sales copy of whatever you're offering.

someone please correct me if i'm wrong, but a lot of profitable offers don't reveal themselves as profitable until you take that extra step and set up a landing page the pre-sells the product. a lot of affiliate products have shit copy. your landing page could make up for that shit copy and entice them to buy whatever the fuck it is.

try it.

/drunk answer
 
Thanks for the answer. BTW for I meant 40$ overall because I intend to try out a few offers. I will try the landing page thing, thanks for the info and the subdomain suggestion. Although I'd like to try direct link as well, so I'd appreciate if someone would answer the original question.
 
i've tried on 3 separate attempts to DL. all 3 attempts were failures. i've slightly modified my ad copy, but i think a lot of it has to do with the fact i don't have a landing page. i mean, people are fucking retarded... but if you don't pre-sell shit, a lot of the time people will find that the sales copy of whatever you DLed to is scammy.

i'm a broke motherfucker, but i'm working on testing that shit. it could be that i just fucking blow at writing sales copy, but if i'm getting clicks... the chances that someone converts is high if the sales copy is legitimate. which hasn't been the case.

i made be retarded (and please... someone tell me if i'm being retarded), but lps are almost a necessity now a days if the offer is not a zip/email submit.

as for your original question: i am running a DL campaign for an affiliate product on how to seduce women. it's a clickbank product and the affiliate URL is How To Meet Women l How To Seduce Women l Wing Girls Help You Get A Girlfriend. adwords has approved all of my ads, so you can use the affiliates display URL... all you have to make sure of is that the url you link the clicker to eventually lands on that url.
 
For those readers truly new to it, let me point out Google's escalating plan, some say, to wipe out affiliate marketers. The first measure was to display only one ad per page for a given destination, only the top bidder's direct link ad will get displayed on a given page.

Google's added-on landing page/ad quality score system (which allows them to reg the competitive bid pricing system) puts advertisers at the mercy of the quality of the product landing page quality, certain squeeze pages or long form sales letters don't rank well in their quality score system.

You can address both of these issues by creating an internmediate landing page, for best quality score, some create a differently worded landing page for each different ad group.

Quality score is a huge issue (with google) some big budget ppc gurus report top position ads paying 1/10 the amount the last position ad pays, benefiting both in cost and ad position by providing their viewers a better shopping experience.