incentivized offers being phased out?

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Shall I say that if you are pinning your hopes on incentivized marketing you mind as well find the tallest building and prepare to leap!
 


i got banned from Revenue Universe. and they wont return my email.. i dont get it..i only promoted one offer with them and got 1 lead..

they wont tell me why im banned and wont respond to me on aim.. anything similar happen to any one of you?
 
Some offers let you incentivize, but not with cash. My plans include a mix of incentivized and not. My prediction is that incentivized offers may return, but advertisers will require more from the customer, e.g., diet plans that are now incentivized require the customer to sign up for two months or so. In the future, Blockbuster, et al. may require a minimum commitment. Or some deal that gets their money back and picks up a few new customers.
 
I think the people that decide they want to run a incent offer have to think about it. And think to there selfs, is this going to be flooded with fraud? I think these companies can do better to prevent fraud from happening. For example, not accepting visa gift cards. Even so these companies can be frauders also by charging way more money then the product costs. Thats why I don't think they should start bitchin and complaining when "fraud" happens to them. Then they don't want to pay the networks. That is there fault. Some sorts of offers work being incent and some don't.
 
Face it..

Incentive traffic sucks for the advertisers. You're lucky they lasted for this long.
 
Our network has alot of incentivized offers, and one reason why incentivized traffic sucks at times is due to the amount of fraud that comes through to the advertiser. For example, prepaid visas. Users use them to complete an offer and then when the advertiser trys to charge to that card at a later time theres a chargeback, have to many chargebacks and that could result in the advertiser getting out of the incentive market or even from the network in general.
 
Yes, this just reiterates the recurring theme of this thread: incentivized marketing blows.
 
Incentivized traffic is a lose-lose for just about everyone involved, charge backs suck!!! I’m guessing it’s time for a new marketing plan for everyone whose main earnings come from incentivized sites. Too bad they days of blowing up are over….which I think everyone could see this coming. What I don’t get is wtf are there all these tiny sites that do those stupid zip/email submits…lol making like $1.35 per lead. From what I have heard, those are getting the most charge backs, I know this dude just for the email/zip submits he was charged back double digits, and it’s only the start of the month….
 
Propellorhead said:
KrazyJ,

I agree wiht your statements. I can assure you that we have dealt wiht incentivized offers as both a lead buyer and also as a list manager for this. In both instances the lead purchase, or the email received are worthless. Let me give you some further rinsight. Yesterday we ran a test campaign to an incentivized list of 10k. Very small sample but the results are shocking. We had a 78% deliverabilty rate into yahoo, Hotmail, AOL and a bunch of smaller ISP's. The results were " 4 opens, 3 clicks." Just to make sure that it wasn't the offer we followed it up with two seperate offers this morning to the same data segment. The results were..Drum roll please......." 2 opens, 0 clicks. I think this pretty much somes up incentived offers.
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does this mean you *mailed* 10k people your email offer and only 4 people opened up the email, then mailed them back this morning and this time only got two opens?
 
Massimo said:
Incentivized traffic is a lose-lose for just about everyone involved, charge backs suck!!! I’m guessing it’s time for a new marketing plan for everyone whose main earnings come from incentivized sites. Too bad they days of blowing up are over….which I think everyone could see this coming. What I don’t get is wtf are there all these tiny sites that do those stupid zip/email submits…lol making like $1.35 per lead. From what I have heard, those are getting the most charge backs, I know this dude just for the email/zip submits he was charged back double digits, and it’s only the start of the month….
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Incentivized zip/email submits were always the most retarded ones.

What % of those leads led to quality conversions for the advertiser? 1%?
 
krazyjosh5 said:
I mean, the bottom line is your bribing, 'offering an incentive' to people to sign up for these things so all they really want to do is get the shit in the first place. Its all about the free shit.

When you have to bribe someone to sign up for something, then give them the option to cancel that signup (often times resulting in little or no money spent on their part) theyll just want to milk the deal. The only profit youll see is off the people who forget to cancel once maybe twice, and do you really think a sustainable business can be run off people forgetting to cancel?
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KJ, you make a valid point in the study of human nature, but it's not entirely valid in the real world.

Timeshare telemarketing is a good example. Give people free shit to get them to go into a sales presentation. A $150 Home Depot Gift Card? No problema. Vacation Certs? No problem. Getting them to show up for the presentation is the job of the marketer, getting a solid sale is the job of the salesman/resort.

That's a formula that's worked for years because sure some of the people are going just to get the free shit, in fact all of the people are, but still some will convert. The goal is to make enough profit off of those that convert to more than pay for the expenses of getting the leads that don't convert.

Back in the day, we got $225 for every qualified person who showed up for a presentation. Out of the $225, we could offer as many incentives as we needed to get them to show.

You'd be surprised how low the sales conversion rates were, but still everyone involved, vendors, salesmen, the resort, made bucketloads of money.
 
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