Increasing our Affiliate Program

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jmacek07

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I work for a niche web site and we have an affiliate program with right around 35 active affiliates. I would venture to guess only one of these people might actually be an "affiliate marketer" The rest just have a site that relates to ours and are using some of our ads.

My question is other than signing up with affiliate networks what is a good way to recruit affiliates that really know what they're doing? Is there anywhere to go where you can promote your affiliate program?
 


give affiliates a reason to want to use you, and/or get a booth at an event or something like that.
 
Make becoming an affiliate easy for your customers. If they're purchasing your product they obviously have interest in your niche and may have sites of their own or do other things in the field.
 
noisecode said:
Make becoming an affiliate easy for your customers. If they're purchasing your product they obviously have interest in your niche and may have sites of their own or do other things in the field.
Click to expand...

With every purchase of our product you get a confirmation e-mail that does have a link to our affiliate page and it is extremely easy to sign up for. I dont think this is going to attract the people I'm looking for though.
 
I'll post it. If I'm not suppose to let me know and I'll take it down.

[mod edit] Sorry, you can advertise your affiliate program through our paid directory. :) [/mod edit]
 
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If its untapped I would send you sales. Too bad I don't know what the URL is. PM me if your allowed to do that
 
jmacek07 said:
My question is other than signing up with affiliate networks what is a good way to recruit affiliates that really know what they're doing? Is there anywhere to go where you can promote your affiliate program?
Click to expand...

Assuming you don't want to attract a ton of affiliates who don't really know how to drive volume, here's an idea...

1. Identify some of the affiliates who have affiliate blogs that are read by lots of people. Kieron, Chow and Jeremy come to mind, but that's just a drop in the bucket.

2. Learn what you can about them (writing style, what they promote, what verticals they're working, what networks they deal with, etc.).

3. Reach out to them in a way they'll find appealing. Don't just send them a company "form letter" e-mail that bores them to tears after a couple sentences.

4. Offer them a commission for everyone who signs up under them (sort of like many networks do).

If these guys like you, your program, your creatives, your payout, etc., it's likely they'll post on their well-read blogs about you (especially since they get paid for the people they bring to the party). That gives you exposure.

To make this work, you need to really craft your process so you're not wasting anyone's time. Seriously, if you approach an affiliate who's doing $250K a month, you need to get it right the first time.

To stand out from the pack of carnival barkers who are also trying to get their attention, send the prospective high-volume affiliate something nice in the mail. Wine and dine them.
 
That's a great idea. I'll figure out a clever way to do this. Thanks!

Trademark said:
Assuming you don't want to attract a ton of affiliates who don't really know how to drive volume, here's an idea...

1. Identify some of the affiliates who have affiliate blogs that are read by lots of people. Kieron, Chow and Jeremy come to mind, but that's just a drop in the bucket.

2. Learn what you can about them (writing style, what they promote, what verticals they're working, what networks they deal with, etc.).

3. Reach out to them in a way they'll find appealing. Don't just send them a company "form letter" e-mail that bores them to tears after a couple sentences.

4. Offer them a commission for everyone who signs up under them (sort of like many networks do).

If these guys like you, your program, your creatives, your payout, etc., it's likely they'll post on their well-read blogs about you (especially since they get paid for the people they bring to the party). That gives you exposure.

To make this work, you need to really craft your process so you're not wasting anyone's time. Seriously, if you approach an affiliate who's doing $250K a month, you need to get it right the first time.

To stand out from the pack of carnival barkers who are also trying to get their attention, send the prospective high-volume affiliate something nice in the mail. Wine and dine them.
Click to expand...
 
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