Interesting Experiment on Using CSS to Boost Response

[vishen]

Hi guys, I just did a test on using some nifty CSS tricks to draw attention to testimonials on my site. I found that one particular CSS styling caused a 50% boost in response.

I blogged about the experiment here.

MindValley Labs Blog - Using CSS Tricks to Boost Conversion Rates

Do read and share your thoughts.


Sincerely
Vishen
blog.MindValleyLabs.com

 

[micfire]

Nice to see some research figures, but this trick is really old If you want to get some quick ideas what to try in your sales page, just pick up your local newspaper and see what styling they use. People trust newspapers so if you mimic their style in certain things, it will almost always boost your response rate. Same goes for traditional books.

 

[kr338r]

Nice to see some research figures, but this trick is really old

it may be an old trick, but the bulk of landing pages don't use it.

the style used is nice; i have noticed that my eyes seem to skip over testimonials, unless they are made to stand out.