Very good points made by
aim. True, and well said.
And as far as Elias and the YEP guy goes - they are simply awesome. They take care of their pubs like very, very few other networks do. I can assure you Elias didn't intend to spam by posting this. They don't have a need to pimp their network here.
I do also think we're gonna see some changes in the mobile offers. It is obvious that the current types of offers are not gonna last forever. But different mobile services will develop as more advanced phones become common household, and new ways of billing get implemented internationally.
I don't know about the US, but here we have plenty of public and commercial services (and products) that can be paid for simply by sending a text message with a code to a reserved phone number. Publishers could set up their own exclusive number, to which consumers could send a text message payment and pay for a product delivered to their door - or for a service.
There is no need to send shipping address, etc. as the carrier already has the information. Billing is quick and orders can be made from anywhere.
I think we've only seen the tip of the iceberg so far. Google and FB on the other hand may open up more once the offers become more legit. You can't really blame them for hitting the current mobile offers hard. Dumb teens never read the TOS and think everything is free. Parents are left with rebills on their cellphone bills and get pissed at the ad networks for allowing it.
But again - I can surely recommend YEP to people here on Wickedfire. If you're not signed up yet - do yourself the favor. You're in for a treat. Heck, sign up under my aff. link on my blog if you like..
(Btw, when it comes to running mobile - props also go to Mike at Firelead for providing some fine, converting mobile offers and truly great and personal service)