Is 60-70% Conversion and 100% Tracking Possible in AM Marketing?

[Blastyourass]

I do.

How about get a toll free phone number on your website/landing page. Learn how to talk on the phone and sell with style. You get the calls, you forward to the company. You get the order forms. You handle the sale and you deliver either through an affiliate mangement company yourself, so you track. Old school style with a fax and a fax transmision as proof with a daily confirmation log from your buyer. You control the program.

Is that realy hard?

Now find something you can promote and get an 800# and start acting like a business instead of hiding behind landing pages and craigslist scams.

That's how you will succeed long term. You have to blend traditional with new but never take the person out of the equation.

 

[StarkReality]

Hmm, picking up the phone 24/7/365, doing customer support, logistics, it's certainly not bad, back to the roots, but I doubt the time vs reward is worth all this...kinda defeats the purpose of doing business online.

 

[wrstroud]

I do.

How about get a toll free phone number on your website/landing page. Learn how to talk on the phone and sell with style. You get the calls, you forward to the company. You get the order forms. You handle the sale and you deliver either through an affiliate mangement company yourself, so you track. Old school style with a fax and a fax transmision as proof with a daily confirmation log from your buyer. You control the program.

Is that realy hard?

Now find something you can promote and get an 800# and start acting like a business instead of hiding behind landing pages and craigslist scams.

That's how you will succeed long term. You have to blend traditional with new but never take the person out of the equation.

I agree man, I was about to go to a couple of mortgage brokers today to get some info on how much they will pay per lead if I manually bring them info. Gotta get past that confidence the landing page gets me though...

 

[Blastyourass]

OK, this is why I posted this. What rule is there saying that doing business online doesn't involve more of a human element? Also the thread was started about coversions and tracking and how to increase both by like a fucken lot.

I pick up my phone 9-5 monday-friday and I manage with a phone/email/im and fax. I work. I work hard, but I get paid well.

Depends what your offer is if you get paid well and if it's worth it. If your selling ringtones then no. But if your selling mortgages or student debt consol leads then a different story and is definitely worth your time.

You take the app, place it in a fax and collect your check. MMMMMMMMM...i guess that's too much work for you????? You track, you convert................ ummmkay




175050]Hmm, picking up the phone 24/7/365, doing customer support, logistics, it's certainly not bad, back to the roots, but I doubt the time vs reward is worth all this...kinda defeats the purpose of doing business online.[/quote]

 

[CorrectAD]

BYA - I do this too, but the name of the game is to automate.

I'd start off promoting the number, and the action to take is call.

But as quickly as fucking possible, I'd start figuring out the questions everyone asks, and start answering that shit on the landing page while making my 800# smaller and smaller, until it's a secondary action.

Just my practice.

 

[StarkReality]

Depends what your offer is if you get paid well and if it's worth it. If your selling ringtones then no. But if your selling mortgages or student debt consol leads then a different story and is definitely worth your time.

You take the app, place it in a fax and collect your check. MMMMMMMMM...i guess that's too much work for you????? You track, you convert................ ummmkay

Good point, it really depends on the offer, for high priced goods, insurance, mortages, etc. it's certainly worth the effort.

 

[Blastyourass]

Yes, Yes. I actually am hiring someone to take the calls. So that will be my high tech automation tool.

I deal an a industry where they prefer human interaction because it's a big deal (mortgages). I make feel all warm and fuzzy and close the deal. Websites can't do that.

I want the call and I don't want my them to find answers on my site except that I am here to help and call me or fill out or easy online application. So I have 20% do that and 80% call. That tells me I would miss a large percentage if I didn't have that.

Once the human element is taken out then all my %'s would drop huge and I'm not relying on someone else to track and close my leads, so it's all on me.

BYA - I do this too, but the name of the game is to automate.

I'd start off promoting the number, and the action to take is call.

But as quickly as fucking possible, I'd start figuring out the questions everyone asks, and start answering that shit on the landing page while making my 800# smaller and smaller, until it's a secondary action.

Just my practice.

 

[BeerHat]

Yes, Yes. I actually am hiring someone to take the calls. So that will be my high tech automation tool.

I deal an a industry where they prefer human interaction because it's a big deal (mortgages). I make feel all warm and fuzzy and close the deal. Websites can't do that.

I want the call and I don't want my them to find answers on my site except that I am here to help and call me or fill out or easy online application. So I have 20% do that and 80% call. That tells me I would miss a large percentage if I didn't have that.

Once the human element is taken out then all my %'s would drop huge and I'm not relying on someone else to track and close my leads, so it's all on me.

You're right about picking up the phone and just talking to people. I'm thinking maybe I'll have to go to a kinkos or something to get this done. Having a 2 year old screaming in the background isn't going to sound too professional. Any ideas are welcomed.

 

[Laura]

Outsource, outsource, outsource. There can be a learning curve (and it can be BIG for some people), but when you make the initial investment in locating the right company and making sure that you set standard protocols, it's an amazing thing... We had a US-based tech support/customer call center that worked out very well. (Until they went under, but that's a whole 'nother thread. )

Laura

(PS. I understand why mortgage/insurance leads need a real sales person to properly close, but I am speaking more about customer service/tech support/general sales questions, etc. )

 

[CorrectAD]

Yes, Yes. I actually am hiring someone to take the calls. So that will be my high tech automation tool.

I deal an a industry where they prefer human interaction because it's a big deal (mortgages). I make feel all warm and fuzzy and close the deal. Websites can't do that.

I want the call and I don't want my them to find answers on my site except that I am here to help and call me or fill out or easy online application. So I have 20% do that and 80% call. That tells me I would miss a large percentage if I didn't have that.

Once the human element is taken out then all my %'s would drop huge and I'm not relying on someone else to track and close my leads, so it's all on me.

well, i'm def. not telling you how to run your shit. But aren't you losing a bunch of prospects when you don't answer your phone if you don't have an informative landing page?

 

[maximus]

BYA, what's a fair $ range to get from a mortgage company per lead when using the method you described? I'm refering to a new loan and a refi.

 

[lerchmo]

its pretty damn hard to scale when 10x more traffic = 10x more phone calls. For your business model it might be worth ... outsourcing. but for 90% of the people on here I am pretty sure that time would be better spent generating traffic rather than customer service.

there is a reason for indian call centers.

 

[Blastyourass]

Depends on the filters on the lead. Loan amount, Loan to Value, Credit rating etc. You figure most affiliate offers pay $20-30 max per lead. Then they sell to 4 or more brokers, dilluting the crap out of the lead.

Brokers will gladly pay $75 plus for exclusive leads with filters for refi's purchase are much lower because they are just usually dreamers working at McDonalds wanting to buy a $300k home:error:

I work with a broker and act as a marketing company for them but I own the lead. That's the key. If they don't qualify I own that lead that I built a repoir with that I can now refer to a debt consol or credit repair co. If the debt consol and credit repair does their job then later I can refi.

Oh wait I still own that fucken lead and he ran up his credit cards again. Bummer for him, cash for me. So if I did my "job" I follow up, email, send post cards on ground hog day and call. And so they do it all over again every year or so. Oh wait he loves me, so he refers his sister who's in debt to her eyeballs and I sell her and monetize her. Oh my client database is filling up with prospects and it snowballs guys after a while. He tells her, she tells jane and so on and so on.

You cannot do that with a landing page or informative website. You will lose sales and never know how many you lose. Plus human ineteraction will always win over complete automation. The site that has no phone number will lose sales to the site that has one and you can't track that.

I fucken rarely ever fill out form on the internet with no customer support number and if there is one I call it. That's me.

To me a lost sale is someone who is qualified and I take that app not a unique visit.

BYA, what's a fair $ range to get from a mortgage company per lead when using the method you described? I'm refering to a new loan and a refi.

 

[Blastyourass]

You're right on with that. I figured about 90%. But if 10% have some people skills, telephone skills then they may consider blending offers with real human interaction.

The other 90% can fight it out with the 10% who dominate.

I was taught old school sales. Plant the seed, till the land, water the crops and harvest the rewards for years to come. Rinse repeat.

My life has been unstable for 30 years. I want some control and a little affiliate code doesn't make me feel to secure. I hand deliver the mother fucker (lead) and now give me my fucken money. (old school collections)

That tracking is falwless.

its pretty damn hard to scale when 10x more traffic = 10x more phone calls. For your business model it might be worth ... outsourcing. but for 90% of the people on here I am pretty sure that time would be better spent generating traffic rather than customer service.

there is a reason for indian call centers.

 

[popeye]

I agree man, I was about to go to a couple of mortgage brokers today to get some info on how much they will pay per lead if I manually bring them info. Gotta get past that confidence the landing page gets me though...

Damn, I had that feeling alot when I first started selling mortgage leads. If meeting face to face is tough for you. Try making a kickass flyer (just create a landing page more or less on paper) and either mail them to mortgage brokers or go door to door and just pass them out. No need to get in a huge conversation with them. Just walk in the door tell them your a internet marketer with qualified leads for sale, hand them the flyer and walk out.

Be sure to offer free leads.....they WILL call

Good Luck!

EDIT: another method I have used is to contact the loan officers directly and sell the leads to them. Most of loan officers working for "mortgage brokers" are working on commision only and are hungry for any type of "lead". You wont get premium prices for them but you will sell the shit outa them.

If your state requires "mortgage broker" licensing then the state will have a list availble for a small fee of every licenced "loan officer" in the state with address and most of the time phone number. This is a "golden" list to hit up for leads.

 

[popeye]

You're right about picking up the phone and just talking to people. I'm thinking maybe I'll have to go to a kinkos or something to get this done. Having a 2 year old screaming in the background isn't going to sound too professional. Any ideas are welcomed.

You can always hire an answering service to handle all your calls. At least here in Tulsa you can hire a full time "live" answering service that will answer the calls in your business name for $65 a month.

The answering service works the calls will email or fax me the message and I return it once I have the time to field the call. Hell my service will even take "short form" apps for me when I need them to.

 

[Fewleftstanding]

Damn, I wish I could get a SkypeIN/SkypeOut service in my area..its like $30 a year or something outrageously cheap and you can get voicemail and all that, then return the calls later.

 

[aeiouy]

That sounds like a horribly inefficient mechanism, and payouts for most affiliate programs would never support that kind of effort. Sorry, but I have actually been involved with multiple businesses that did that stuff as part of their sales team, including businesses I owned.

It is not going to make you rich. In fact the expenses are likely to make you poor.

If you think you can actually pay people to properly sell and take orders without making mistakes or losing customers you are dreaming.

 

[popeye]

That sounds like a horribly inefficient mechanism, and payouts for most affiliate programs would never support that kind of effort. Sorry, but I have actually been involved with multiple businesses that did that stuff as part of their sales team, including businesses I owned.

It is not going to make you rich. In fact the expenses are likely to make you poor.

If you think you can actually pay people to properly sell and take orders without making mistakes or losing customers you are dreaming.

I actually owned the largest mortgage brokerage in the area for 7 years. My partner and I used a answering service for a year before we could hire a team of receptionist to triage customer phone calls.

It works. Sure If we could answer every phone call we might have gleamed another 3 or 4 leads a day from the calls but the time savings we recieved from it more than made up for those leads.

Im not advocating the old lady answering the phone be responsible for generating leads. She would take the message and we respond back to that prospect within 10-20 mins..before the prospect got cold.

It works ... my ex-partner is now a multi-millionaire...damn I wish I wouldnt have sold my half of the brokerage to him.

 

[Blastyourass]

If you want to make it in the sales world, because this is the sales world:bigear: , then you can learn all the PHP and 123 you want but if you don't have people skills then you'll just be chasing the next little scam, or week long niche.

In the long run it's your people skills that will put you in touch with the people that have the gold. And if you can talk with the big dogs and hold an intelligent conversation about what they like, then you'll make way more money. Gold flows down hill and so does SHIT.

If you congregate with a bunch of bloggers who just talk then that's all it will ever be. If you surround yourself with real successful people then that will rub off on you.

What's the point? Another rant. Go post an ad on craigslist or troll myspace and monetize white chicks with gang signs