Unlike that previous show, I thought that this concept sounded interesting. I figured they'd give the team seed money and then we'd finally get to see what (if any) skills Shoe & John had, helping out a team of "n00bs". That would be pretty amusing if they failed, and probably pretty interesting if they succeeded, to see what actually works for these guys (besides blogging, if there is anything besides blogging).
Sure, their blogs can be complete jokes and do nothing but pump up their own ego, but if those things are making them money, more power to them - I just won't read them. I'd have no problem spewing crap information and making a buck off of it, and I'm sure that most of us already do that...