Keeping your employees busy.

Working with family almost never works. If he was as motivated as you, it could. Since he is not he will be nothing but a burden on you.
 


Personally, if I had an on-location employee with nothing to do I'd turn him/her into my personal assistant; i.e., manage bills, get lunch, all the bullshit that I'm too busy to do.
 
Have him find you the next profitable project. Tell him to choose a set of markets, check competition, make a plan of attack, and have him send you a briefing on what he needs from you to get it done. Give him some liberty, he might surprise you.
 
Article writing
Site building
Make ads
Keyword research
Make accounts
Find link partners
 
I haven't heard one person mention a thing about measuring expectations or incentivizing in here. If you tell your employee "write articles and build links" for $x/hour you are going to get 1 shit article and 3 links per day while your employee spends the rest of his time playing farmville on facebook. You need clear expectations because hourly employees are always going to do the least amount of work they possibly can without getting fired.

So tell him at the beginning of every week you expect a certain number of each kind of task completed and a report at the end of the week showing its been completed. The very first time they are one item short on that list, demand they make the missed work up or they're fired. If you start cutting corners on your expectations, its a slippery slope to an unproductive worker.

Another thing you can do is give the employee a list of LP and ad elements. Show them an LP or ad you are running, its current conversion rate / CTR and say, ok your goal is to improve this from 2.5% to 3.5% this week. At the end of every week they are to submit a report to you on exactly what elements they tested and the results. Reward improved conversion rates and CTR's with bonuses.

Once you learn exactly what they're capable of, you can switch look at switching them from hourly wages to performance-based pay. Which would be win-win for both of you.
 
^^, i dont know about incentives so much.. but i do think you need to set goals and task levels.

Point in case, a lot of these VA services will get you a VA and you can use them for shit, but expect the same amount of work being done per day. Day 1 on a new task they build you 100 links, Day 2 is 100 links day 3 is 100 links, etc... on day 60 your still getting 100 links per day. Thats all fine and gravy, but your VA isnt doing anymore work, but you know they can.

You need to upfront say, I expect you to have this done in 3 days and have x amount of links/articles/KWs, etc
 
Hiring a family member is probably the worst thing you could do.

Fire your brother and hire somebody who will be a *real* employee.