Landing Page Review - Ecommerce

A

Avalanche

New member
Jun 27, 2006
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Have an LP for a private aff gig & hit a plateau on conversion rates. Keep trying to add more to create trust but getting to the point it's pretty cluttered. Surely my message could be polished. You guys have any ideas to sling some rodent repellent?

Code: 
http://www.earthkindstore.com/servlet/the-5/mouse%2Crat%2Crodent%2Crepellent%2Crepellant%2Chow-to-get-rid/Detail

thanks in advance for any helpful comments
 


All of the important details are below the fold. Try putting the most important advantages above the fold. Also, show a "discount" or "sale" price.
 
uguxseo said:
All of the important details are below the fold. Try putting the most important advantages above the fold. Also, show a "discount" or "sale" price.
Click to expand...

Ditto this.

Also, if you're going to make this claim:[FONT="Trebuchet MS", Arial, Helvetica]The Safest, Most Effective Rodent Repellent on the Market!

[/FONT]you better back it up a bit better. Your bullet points merely scratch the surface. I'd expand on them somewhat and throw in some mental imagery so your prospect can easily grasp the advantage.
 
All your trust icons are way below the fold, move one or two up top, in the left hand side. A couple customer testimonials would be nice, and make that "100 day guarantee" icon a little more formal looking.
 
add some div padding to the testimonial.. it looks ugly

place the "FREE Shipping" image or do bright/red/bold "FREE SHIPPING" text right near the price, as most people are just going to be looking at the price and free shipping is a good selling point... maybe do a "slashed" or discounted price to give the user more motivation to buy

add a shortened, 2 sentence "summary" of the product right near the price because most customers aren't going to read through all that.. plus it will clear up some of that ugly white space

other than that, it's looking pretty good :)
 
Add a picture of the smiling face of a woman above the testimonial. Split test it, but I bet it works wonder.
 
My first impression of the page was that you were selling fresh CRAB
Show a picture of a rodent or something to let users immediately know what it is they are buying. If they land there from an ad for rodent repellant and think they landed on a page selling food, they'll back right out.

I agree with sgtryan - you need some padding around the text in your testimonial
 
Oh, and if I were on your site and every considering buying anything, you lost me with all the exit pop-up bullshit.
 
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