Link Building to Backlink Page with 301 Redirect?

PHXSEO

PHXSEO

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Jan 27, 2011
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www.dmcapros.com
After some research on post-penguin link building, I see a lot of people are now building links to a seperate page on their domain, and then using a 301 redirect.

I am trying to understand this a bit more before I attempt it for myself. From my understanding I would add a new page to my site, with fresh/unique content, not keyword heavy, and then setup a 301 redirect for that page back to my homepage URL?

If that is correct, would the links you built still give you a SERP increase for the main URL, or would it only push the redirected URL up further?

My goal is to be able to cut off bad links at a moments notice, I plan on setting up multiple "backlink pages" and sending links at them that redirect to the homepage.

Please help me understand this a bit more, any help is appreciated.
 


PHXSEO said:
After some research on post-penguin link building, I see a lot of people are now building links to a seperate page on their domain, and then using a 301 redirect.

I am trying to understand this a bit more before I attempt it for myself. From my understanding I would add a new page to my site, with fresh/unique content, not keyword heavy, and then setup a 301 redirect for that page back to my homepage URL?

If that is correct, would the links you built still give you a SERP increase for the main URL, or would it only push the redirected URL up further?

My goal is to be able to cut off bad links at a moments notice, I plan on setting up multiple "backlink pages" and sending links at them that redirect to the homepage.

Please help me understand this a bit more, any help is appreciated.
Click to expand...
Thread bump! +1 in need of answers!

I would also love to hear your experiences with this brahs!

Thanks!
 
A 301 is a moved permanently response so it will not push the redirected page up the serps, it will drop out of the serps. What it will do is loose some of the value (301's leak a bit of link juice). I think what you are talking about is people 301'ing different domains to their money site. IMHO this is a bit of a waste unless you are doing somethign really shady. You are better off just getting quality links and pointing them to a range of pages in your site with a variety of anchor text. Think what a REAL link pattern looks like, by this I mean a genuinely useful website that people choose to link to because it provides somethign good.They are not all going to use the same anchor text or link to the same page.
 
butcher said:
A 301 is a moved permanently response so it will not push the redirected page up the serps, it will drop out of the serps. What it will do is loose some of the value (301's leak a bit of link juice). I think what you are talking about is people 301'ing different domains to their money site. IMHO this is a bit of a waste unless you are doing somethign really shady. You are better off just getting quality links and pointing them to a range of pages in your site with a variety of anchor text. Think what a REAL link pattern looks like, by this I mean a genuinely useful website that people choose to link to because it provides somethign good.They are not all going to use the same anchor text or link to the same page.
Click to expand...

What he said. Why do a 301. Shitty links are still going to pass their shitty juice.
 
butcher said:
A 301 is a moved permanently response so it will not push the redirected page up the serps, it will drop out of the serps. What it will do is loose some of the value (301's leak a bit of link juice). I think what you are talking about is people 301'ing different domains to their money site. IMHO this is a bit of a waste unless you are doing somethign really shady. You are better off just getting quality links and pointing them to a range of pages in your site with a variety of anchor text. Think what a REAL link pattern looks like, by this I mean a genuinely useful website that people choose to link to because it provides somethign good.They are not all going to use the same anchor text or link to the same page.
Click to expand...

I am not trying to rank the page I setup the 301 redirect, I am trying to rank my money site URL by building links to the page, then 301'ing that page back to the homepage, wouldn't that essentially drop the page from the serps, and push all the links and linkjuice towards the homepage?

We do have high-diversity in our link building, everything from short/long tail keywords, readmore, click here, etc, our URL, etc. We have over 10,000 words of 100% unique content on our site, perfect internal linking, but we can't seem to rank. We keep dropping and dropping, so I was just looking into other link building strategies.

I see a lot of people talking about building links to backlink pages that redirect, so I am just trying to understand this more, and if it's a good idea for us, or if we should just keep building links to our homepage.
 
I know your not trying to rank the page with the redirect on but you asked if building links to that redirect page would move it up in the serps. I was just confirming that it wouldn't as the redirected page would drop from the serps. Anyway, the only benefit of using tecniques like this is so you can remove them if you cause a penalty to be passed. If your building good links there is no need to waste your time.
 
butcher said:
I know your not trying to rank the page with the redirect on but you asked if building links to that redirect page would move it up in the serps. I was just confirming that it wouldn't as the redirected page would drop from the serps. Anyway, the only benefit of using tecniques like this is so you can remove them if you cause a penalty to be passed. If your building good links there is no need to waste your time.
Click to expand...

I must have worded it wrong. We are just looking to protect the site in the future, and have the ability to cut off links if necessary.

Thanks for the reply, just needed to confirm if that would work or not.
 
Thanks for the clarification butcher. I can now understand the basics of it.. But just want to add a question.. why do people do it? what benefit does it give for site owners? The main question is what's the "REAL" purpose of the 301 redirect?

Thanks butcher!
Rayson
 
The real purpose of a 301 is to redirect users and tell search engines the page has been moved. Uses include when you change your site stucture and want to direct visitors to the new page and pass the old links pointing to the old page to the new one or if you change the sites domain name. People use them to control links i.e build spammy links to one page which redirects to your 'money page'. If the page gets penalised you can simply remove the redirect (or point it at a competitor if you are that way inclined) :)
 
We basically wanted the ability to remove links if they somehow become "spammy" or are passing negative link juice. We recently had a few of our pages drop in SERP's due to some bad backlinks being pointed at them, finding and removing them 1-by-1 is tedious and time-consuming, so this can solve any issues in the future.
 
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