We took a good friend and put the following ad on craigslist with a picture of a 52" plasma TV.
"Almost brand new Plasma. I'm about to be a new father, and my wife does not have health insurance. Rent is due next week, and the baby the week after. So, as much as I hate to do it, this TV HAS TO BE SOLD by the end of this week. (We posted this on thursday) I want $400 for it so I can pay the rent. Please call to arrange a time to see it, it's pristine."
Our buddy got so many phone calls that when he was telling one person "I don't know what you're talking about" people were leaving him messages saying they were in their trucks ready to come get it.
When he got home and we told him of the rouse we started messing with some of the callers. "The menus are all in arabic. Your friends might accuse you of hating freedom, is that ok?" and such.
Josh