Looking for a way to do a keyword data comparison...

mediaaff

New member
Jun 17, 2009
231
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Hey guys,

I don't know if there's already an existing application that does this... if there isn't, I wonder if it is possible to build one using Excel.

Basically, I want to compare the data (Clicks, Impressions, CTR & Conversions) of my keywords on a day-to-day basis.

My PPC network does provide a daily report (in Excel format) of my campaign (detailed to the keyword level) but it won't make any sense until it's merged and compared with some other day's report.

What do you guys think?
 


Import the data daily and then calculate value differences between day and day-1...you should also google pivot tables I hear thats the shiznit for data manipulation with excel stuff