I hear you, but I think the difference is - I'm not putting someone in an office and saying "sling berries and I'll keep all the dough".
I have a deep established business that allows me to monetize these leads better than 99% of people, this allows larger profit margins that then allows us to pay higher CPC's. I don't need someone who is so good that they could clear $1m a year for themselves... I just need someone technically brilliant who can advance an already advantageous position.
Another factor is that a lot of people, however brilliant, just prefer working for others. Going home, clocking off and not having all the stress and anxiety that comes from having your own money on the line.
I have a deep established business that allows me to monetize these leads better than 99% of people, this allows larger profit margins that then allows us to pay higher CPC's. I don't need someone who is so good that they could clear $1m a year for themselves... I just need someone technically brilliant who can advance an already advantageous position.
Another factor is that a lot of people, however brilliant, just prefer working for others. Going home, clocking off and not having all the stress and anxiety that comes from having your own money on the line.