Low Daily Traffic VS Conversions

avatar33

avatar33

e-Hustler
Dec 5, 2009
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Calgary, AB
I'm trying to understand if it's worth it to pursue keywords that have less than 5k exact monthly searches...

So let's take the keyword "Learn Hypnosis" for instance. (2,400 exact searches)

Say you build a nice website on the topic, stick in some great content, and manage to rank it #3 for that keyword.

A #3 spot gets you approx. 9.5% of the traffic according to this article.

So you now have 2400 x 9.5% = 228 hits (per month) / 30 days = 7.6 daily hits. (from this keyword only) Now say you optimize some other long-term variations of this keyword (learn hypnosis online, learn self hypnosis, learning hypnosis, etc...) and end up with 30 daily hits from all these keywords combined.

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Now, you stick in the best CB ebook on Hypnosis (or a good CPA offer on the topic) in your sidebar AND you add an Amazon eStore about Hypnosis products/books.

In this scenario, how often should you expect to make sales knowing that you have such a low (but targeted) traffic? (1 per day? 1 per week? 1 per month? 1 per 3 months?)
 


How awesome is your copy?

Cold sales from an info keyword probably won't be so hot.

I'd either invest some time in making a real funnel and collecting emails, or rank it fast and dirty, write some copy and sell the dream on flippa.
 
in my experience you would probably be looking at 1-2 sales/month at best from straight SEO traffic (hoping people click through your links and purchase).

What you should do is build an email list and put them through a sales sequence/funnel. Pitch them the products via email

If you're getting 30 uniques/day and manage to get 2 or 3 email signups per day, then you would be putting 60-90 people month through that sales process. If you convert 10% of the list, you are at 6 to 9 sales. If you convert only 5% of the list then you still are getting 3-5 sales.

Plus you still have the list and can pitch them other stuff that makes you money, so don't forget to factor that in
 
also, I forgot to mention something that just happened to me. I had a site that was ranking #1 for a certain keyword which was getting 500 uniques/day. I swear I had to split test like 5 different offers and tons of opening paragraphs to get it working, but it started making like $50-$100/day

I dropped to #2 and traffic dropped all the way down to like 50 uniques/day, so only 10% of what I was getting at rank #1. Then the site dropped to #3 or #4 and it literally only makes $50/month now.

Just goes to show how key that #1 ranking is...
 
1-2 sales a month... shit that is fucked up.

Even going through the trouble of building that mailing list to end up with 6-9 sales isn't really worth it to me. (considering commissions run between $10-$50 for that particular niche)

Anyone has a different opinion that Garrett?
 
@Garrett thanks for your honest answer though.

@Greyaisha this is a fictional example so let's assume the copy is as awesome as it gets. I'm trying to imagine the best case scenario here with such a low traffic. I own EMDs in niches with similar search volume and I'm wondering if I should bother building websites with.
 
It is extremely hard to say. I am in some niches that convert 1/10 and others that convert 1/50. My thought is if you have the resources build it out along with 5 - 10 other similar sites. If nothing else in a year of link building you have a nice pr3 - pr5 to use for linking that pays for it self.
 
Why don't you test it with PPC first before doing any of the SEO stuff? I've gotten my site to #2 for a keyword with 9900 exact match searches and made less than $100 a month. But the site went down after the panda.

Find the best winning keywords after PPC test and then SEO them. If the keyword is really a winner, get an EMD or close to EMD and start doing SEO. Once you're #1, get a couple hundred links monthly by outsourcing the work.

Adding even a $100 to your income monthly isn't that bad. If you get it right, you can flip it if you don't want to keep it.
 
avatar33 said:
@Garrett thanks for your honest answer though.

@Greyaisha this is a fictional example so let's assume the copy is as awesome as it gets. I'm trying to imagine the best case scenario here with such a low traffic. I own EMDs in niches with similar search volume and I'm wondering if I should bother building websites with.
Click to expand...

how much of your time would it take to build it out and rank? is it worth it for a couple of sales a month?

if it only does 1-2 sales/month, would you keep it or flip it? is that worth your time?

Even if you do get a list going and it makes 5 sales/month @25, that might be flippable for 5or600.

What are the adsense payouts like? Could you use the site to feed link juice/traffic into a bigger site of yours?
 
The problem with your scenario is that people looking for "learn hypnosis" are likely wanting something free. Only a small fraction of that small amount of traffic will be interested in buying something and it will likely be a hard sell.

Now if you have a term like "black jeans" almost everyone searching for that is looking to buy some jeans.
 
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