Marketing a Service towards Clients of Another Company?

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LazyD

LazyD

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Dec 7, 2006
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So, the web design company I currently works for sucks at SEO. They create sites that are often times good looking, but will never rank, at all, anywhere. Whats the point if no one can ever find it? There version of SEO is adding meta tags to 5 sites and manually submitting them to Google and MSN.

They're biggest problem is duplicate content, theres 100+ sites that have 80% or more duplicate content through-out the site. They wonder why these sites dont rank and are in supplemental index.

Some of the SEO services they provide cost anywhere from $1000 a year to $300 a month and are nothing more then meta tags on 5 pages, manually submitting to Google and MSN and a Google sitemap among other things. (the $300/month plan gets you like 20 submissions to free directories)

Since I have been built some of these these sites I know the ins and outs of them and what they need to rank decently.

How can I market my SEO services directly to these people? I mean, im not sure at this point if I want to say "Are you a ***** client, we can get you ranked better then they can"

What angle should I use to tell these past clients that they should use my SEO services instead of theres...?
 


I'd bust out like "3 reasons why you're getting no hits to your website" kind of deal. People get interested, then pitch them your services and how you can help them.
 
I agree with barman.
But before you pitch that, check their website and do some background check about the niche they are working within. Then when you pitch, you are giving them the feeling that you know what you are talking about and you know their needs.
 
^-- To add to that, go through each site and find whats exactly wrong with this website.

I've always wanted to do a campaign for my design company by going through the shitty websites I have on my list, and give like "3 free tips to improve your website" The basic shit of course, like change your title tag from "home" dumbass!

Unfortunately (or fortunately) I havent had anytime to do that, but I think it would work a lot better than a blanket mailing
 
eh, I guess I should have been more specific...

The company I work for does websites SOLELY for dental practices - General Dentists, Oral Surgeons, Perio, Endo, etc.

The thing is, these guys have deeep deeeep deeep pockets - The problem is, no one is really searching for the terms they want to be found for like "locationhere oral surgeon"

They dont care, they will shell out cash based on what you tell them, they are too busy to care otherwise and they already spent $8000+ on a website that no one can find...
 
Maybe on the next project they "SEO" you could do a parallel optimization in the same niche of a similair but fake site, and then show your results along side your presentation. Just my 2 cents, nothing is better than proof.
 
A lot of people offer things such as "free SEO audits" or something along those lines. You could always take that angle. Just view source of some of their pages to see how much of a SEO noob the developer was. If you can help in any way, let tem know that their code can be updated to rank better.
 
LazyD said:
eh, I guess I should have been more specific...

The company I work for does websites SOLELY for dental practices - General Dentists, Oral Surgeons, Perio, Endo, etc.

The thing is, these guys have deeep deeeep deeep pockets - The problem is, no one is really searching for the terms they want to be found for like "locationhere oral surgeon"

They dont care, they will shell out cash based on what you tell them, they are too busy to care otherwise and they already spent $8000+ on a website that no one can find...
Click to expand...


If that's what they want just under bid their asses. Their markup seems insane so just slip somewhere safely in the middle and prove you can have better results.
 
Ugh...

They manually submit to Google, MSN and Yahoo...

I tried to tell my boss who thinks shes is a big SEO guru that with decent backlinks they will pick you up and there is no need to submit the sites manually...

They are re-submitting sites to the SEs even if they are already indexed... Her theory is "It cant hurt to resubmit them every few months"

fuck...me...
 
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