Marketing Through a Fictitious Persona

GimpSpack

GimpSpack

Hairless Neckbeard.
Aug 8, 2011
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What's your guys take on marketing through a fabricated/fictitious persona?

Let's say you want to promote a new product you just developed, but you don't want to use your real identity to represent it.

Does anyone have experience with this? Any tactics that hide your identity, but don't seriously affect the product's credibility?

Example: I create an info product for the Young Mommy niche. My product is actually really informative and helpful, but because my black ass isn't compatible with the demographic, I can't plaster pictures of me cheesing on the website, sales/landing pages, or product.

What's the best workaround for this kind of situation? Create a completely fabricated "main character" for the product/website?

Your thoughts would be awesome.

hump-day-ass-7.jpg
 


Hello Alexa Smith,

Kidding aside, she did it the best. Fooled everyone.

I think if you do this, but deliver value no harm in it...

But if you don't deliver on your promises, then you dun goof'd

All you have to do is visit the warrior forum or clickbank marketplace to see how it's really done.

Mostly all of the characters in every story you see on there are made up.

Marketers gonna market
 
skohh said:
Hello Alexa Smith,

Kidding aside, she did it the best. Fooled everyone.

I think if you do this, but deliver value no harm in it...

But if you don't deliver on your promises, then you dun goof'd

All you have to do is visit the warrior forum or clickbank marketplace to see how it's really done.

Mostly all of the characters in every story you see on there are made up.

Marketers gonna market
Click to expand...

For sure, thanks for the feedback. I've suspected 90% of CB products main characters were BS. They pull it off well though. It's just providing evidence of identity/credentials that I need to figure out.
 
I just posted a question kind of similar to this in this newbie section. I would assume that you would need to take steps to make sure that you are setting things up on a separate IP address that isn't related to your own personal shit. Is that so?

My question was if it is required to use a different IP address/name server if you are going to be doing consulting work for multiple local businesses.

Not trying to derail the thread but maybe there's some insight that can be provided that would be able to answer both of our questions.
 
You asking this question to people who shamelessly blasted out methods like:

Cheedas got chedder
Luara's weight loss
Becky's dental white

and more... what do you think we are going to tell you?
 
eliquid said:
You asking this question to people who shamelessly blasted out methods like:

Cheedas got chedder
Luara's weight loss
Becky's dental white

and more... what do you think we are going to tell you?
Click to expand...

Yeah, but were those products actually quality? I can imagine WF exposing products and business that essentially tried to scam people out of money (through very misleading marketing)...

...but I can't imagine EVERYONE on this forum who's successfully pushed their own infoproducts all use their real identity to do so.

Or maybe i have no fucking clue what I'm talking about. :2drinkspit:

Example: Fat internet marketing nerd creates a very helpful weight-loss infoproduct but can't use his real identity to represent it, because of obvious reasons.
 
Create a persona that is close to your own personality. Since you're a black male maybe try a black female persona. Create a name, get yourself a nice set of stock photos (more than 1 photo of the same model) and go with it. Become Allison Mayhew (or whatever you come up with).

I never thought it was misleading you're merely creating a "mascot" for your product. Or if you're a writer its the same as a 'pen name.' Mark Twain is a good example.
 
imontie said:
I just posted a question kind of similar to this in this newbie section. I would assume that you would need to take steps to make sure that you are setting things up on a separate IP address that isn't related to your own personal shit. Is that so?
Click to expand...


That sounds optimal, but I have a fuck-ton of roommates.

None if them are allowed to log into accounts that google has banned. (adsense, adwords, etc.)

If you really want to hide from google, you can, but you need to be careful. They're everywhere... worse than facebook. And they're way more sophisticated... you need to be able to pass craigslist and google at the same time, so you might as well use an entirely different computer for your different persona. And their memory probably extends 10 years or more if they care to catch you. So if you want to dig out that 3 year old laptop, you better wipe it completely clean. Delete flash cookies constantly, and use it only for that persona.
 
this concept always bothered me...never could wrap my head around it

if you create a persona you'd have to fabricate a background story, credentials, proof, etc right?

what bothers me is how some marketers preach about being as real as possible and never lieing to your prospects....but then they're in multiple different niches that theres no way their character could fit that niche. so it's either they had a spokesperson or they're lieing like shit

edit: this is something thats been holding me back...anxiety etc. would like some advice from someone who deals with multiple niches
 
jhoang said:
edit: this is something thats been holding me back...anxiety etc. would like some advice from someone who deals with multiple niches
Click to expand...


I don't want to be a public person, even though I don't do a lot to hide. Actors have stage names. If I made 20 million next year and it gets exposed that I have a stage name, then I guess I'll deal with that.

Otherwise, if you're not scamming people... And if you are providing a good product... nobody really cares what your name is.

The wafo stuff... is a bit of a different animal.
 
Just get a real person and pay them / offer them a cut to be your spokesperson for the product. They provide you photos and a REAL backstory and credentials.

Got no friends? Odesk or Fiverr that shit.
 
Hey thanks for the feedback everyone. I've concluded there's so many ways to skin this cat.

I like the Fiverr idea a lot. I think the key here is to let your product and testimonials do the talking, and avoid creating a cult of personality. Somewhat hard in my present niche of choice, but not impossible.
 
The problem is that although you can have an excellent product, it never does the talking. You should just hire a copywriter if you're really serious about this. I think I've told you this before
 
Wait, you are telling me the guys who make market samurai, ubot, dogcollars,wooden furniture, and every other clickbank product available use their real names??? I doubt that.

All you are doing is representing yourself with an avatar of someone else. I don't see how that can be a problem, are they going to ask you for a full photo of yourself to prove it?
 
Ahaha this reminds me of when I first started scraping a living on the internet with affiliate sites under the names of credited 'doctors', grannies, and whatever other cookie cutter faces that matched the demographic. Even filmed a friend claiming he is a migraine specialist.

Good times...
 
Once one wise man told me to always do business as a "dba"...
I have done it (sold website created around one fictional person). Especially these days when social etc. is important, if you do DBA you don't need to worry about selling yourself. There is this question about creating brand or promoting yourself (creating brand in your name). Both have advantages and some downsides. But if you do it dba way, you can create a fictional person and then sell it with all the inventory without selling your real name.

Sexiest-Workout-1.gif
 
andrewkar said:
Once one wise man told me to always do business as a "dba"...
I have done it (sold website created around one fictional person). Especially these days when social etc. is important, if you do DBA you don't need to worry about selling yourself. There is this question about creating brand or promoting yourself (creating brand in your name). Both have advantages and some downsides. But if you do it dba way, you can create a fictional person and then sell it with all the inventory without selling your real name.
Click to expand...

Could you expand on this? I've got nothing specific to ask, simply interested to learn a more of what your talking about.

Thanks for the contributors. Great replies!
 
There are two reasons to do it BDA way (Two for me...).

1) In general, if you care about your money and PRIVACY (and probably you do :) ) you want to make tracking you as hard as possible. Doing business via number of companies and corporations makes it quite difficult to hunt you down. And even if you don't really give a shit about your privacy and money (because you have too much of them...), one day you may need some privacy. DBA it's like one more layer of protection (or something of this sort...).

2) Because when it comes to sale of the business, you can push it with no problems because it isn't connected to your name. There are countless businesses that are build around the owner's name, and this is a serious limitation if you would like to sell business like that. So, creating fictional person (brand) still allows you to communicate with your audience just like a real person would do, when in fact this is just a pen name (and some fake reality created purely for marketing). You can sell it very easily. How would you sell business based on your real image? Sure you can, but that's not a wise move.

I'm sure there are a lot more advantages to do DBA but maybe some experienced users could elaborate more about that.
 
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