I'm always interested in any kind of data I can get my hands on. I wanted to see if we could come up with an exhaustive list of meaningful and measurable analytics. Some of the more common ones are below, I'm hoping you guys can add to it.
Referring URL => Raw KW Data, Traffic Sources
User Agent => OS/Browser Type/Version + Browser Addons
IP Address => Approx City/State/Zip/DMA
Resolution => People with 30 inch monitors are prob a bit more savvy, no?
Bounce/Pass Rate => Funnel Data
Time On Page/Site => Relevance
Click/Mouse Coords => Hot Spots
Current URL => Funnel Data
If you use your imagination, there are all kinds of useful things to apply even the most simple and under-rated data.
For example: If you run downloads/toolbars, there's a chance that the full useragent string will show you if they already have what you're installng or not. Then you can sell them on something else.
Example:
Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; FunWebProducts; .NET CLR 1.1.4322)
This person has some form of IWon's software installed. So they probably won't convert on the iWon toolbar - but they probably like games... and we know they like to install => GameVance.
Another idea to keep you thinking outside of the normal lines - and I don't even think this is possible, but you'll get the idea.
Using JavaScript you can tell if the user is clicking mouse1 or mouse2 (left or right) - I have not tried, but maybe it's possible to tell if someone is left handed using this data. My guess is probably not, as mouse1 will probably show up for the right mouse button once the user makes the change in windows, but you get the idea. There are alot of measurable data pieces that might be slipping through the cracks.
I'm hoping you guys can add to the list I started up top and that we can combine efforts to come up with creative ways to use the data to which we have access.
Referring URL => Raw KW Data, Traffic Sources
User Agent => OS/Browser Type/Version + Browser Addons
IP Address => Approx City/State/Zip/DMA
Resolution => People with 30 inch monitors are prob a bit more savvy, no?
Bounce/Pass Rate => Funnel Data
Time On Page/Site => Relevance
Click/Mouse Coords => Hot Spots
Current URL => Funnel Data
If you use your imagination, there are all kinds of useful things to apply even the most simple and under-rated data.
For example: If you run downloads/toolbars, there's a chance that the full useragent string will show you if they already have what you're installng or not. Then you can sell them on something else.
Example:
Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; FunWebProducts; .NET CLR 1.1.4322)
This person has some form of IWon's software installed. So they probably won't convert on the iWon toolbar - but they probably like games... and we know they like to install => GameVance.
Another idea to keep you thinking outside of the normal lines - and I don't even think this is possible, but you'll get the idea.
Using JavaScript you can tell if the user is clicking mouse1 or mouse2 (left or right) - I have not tried, but maybe it's possible to tell if someone is left handed using this data. My guess is probably not, as mouse1 will probably show up for the right mouse button once the user makes the change in windows, but you get the idea. There are alot of measurable data pieces that might be slipping through the cracks.
I'm hoping you guys can add to the list I started up top and that we can combine efforts to come up with creative ways to use the data to which we have access.
