More 'Quality score' improvements

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productionhead

productionhead

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Inside AdWords: Quality Score improvements

The 'first page bid' is welcome but I think most of these improvements are for G to gain revenue on adgroups with tons of 'inactive for search' keywords.

More extensive info: First Page Bids - Google AdWords Help Center

"The first page bid estimate is based on placement in the last position on the right hand side of Google. This may be anywhere between positions 1 and 11, depending on how many ads are shown for that query."

Fucking shit. No doubt this will create a spike in click prices as the advertisers buried deep find out how much they need to bid to get on the 1st page, and a lot of them will probably try it.
 


For google its all about keeping the shareholders happy. Fuck the affiliates and fuck the person doing the search.

Sometimes i think lunatics are running the asylum at google.
 
narsticle said:
thats a GOOD thing. It keeps idiots like you off of it. :)
Click to expand...

That's a really good point. Not the part about someone being an idiot, the part about the bar raising being GOOD. Those of us that have expertise and talent will rise above those that don't.

<-- Hopes he's one of those that rise.
 
What are you guys happy about? You will no longer know if your keywords have a low QS or not. You could have an amazing QS and your first page bid could be sup QSer high in a competitive niche, and you might think this is due to your QS.
 
Google has to try to match shareholder expectations and it appears these changes are meant to help them generate more revenue.

1) Showing a specific bid to advertisers as a 1st page bid, essentially can recruit more advertisers with avg. positions less than the first page to increase their bids to try to hit a higher position. Since these bids will be suggested by google, this could obviously cause increases to all bidders as lower position advertisers are recruited into higher positions from higher bids.

2) After a few years of inactivating keywords, maybe the google algorithm has reached the tipping point. They can eliminate inactive words altogether and choose when they feel like displaying various words that might have been inactive previously. Turn the dial up to drive more revenue from "inactive words" whenever they want to.

Seems to me this new update, although spun in a positive light, is aimed at doing 1 thing - driving more revenue for google from its existing advertisers.
 
machinecontrol said:
What are you guys happy about? You will no longer know if your keywords have a low QS or not. You could have an amazing QS and your first page bid could be sup QSer high in a competitive niche, and you might think this is due to your QS.
Click to expand...

I'm sure we will find a way to cope.
 
Between this change and the fact that EPN is killing their affiliate program with their stupidity (and the fact that Google sandbox now publishes search query numbers), this could end up being a great Christmas.

Lots of competition getting flushed away...
 
Hmm, this looks good. Correct me if I am wrong, but this update seems to encourage more rigorous keyword optimization, which should help to weed out the retards who don't think/put in the work to properly tune their campaigns.
 
I think that the "First page min bid" is more than welcome, because that way you actually can recover from Google Slaps without changing your domain name.

However, I'm not so sure that the dynamic QS thing is good. If in the past your QS was established by the bid keyword, now the QS will be established on the "Search Query Keyword", which sounds to me like google says fuck keyword research, just use broad phrases & you'll get same QS as longtail keywords for the particular words.
This is only my opinion...

Respect :)
 
yea.. but when they replace minimum bids with first page bids...

retards who used to bid $0.10 for loan keywords --> http://www.wickedfire.com/affiliate-marketing/37941-need-help-my-ppc-campaign.html

will start bidding 5 dollars and 10 dollars fucking up my sweet positions, sure they are not going to last long but it's still annoying... good for google because they can now make money even from clueless noobs, but not for us

And about the dynamic QS thing, to me, it sounds like we will be losing more control of our keywords..

anyway.. we'll see...
 
prince said:
yea.. but when they replace minimum bids with first page bids...

retards who used to bid $0.10 for loan keywords --> http://www.wickedfire.com/affiliate-marketing/37941-need-help-my-ppc-campaign.html

will start bidding 5 dollars and 10 dollars fucking up my sweet positions, sure they are not going to last long but it's still annoying... good for google because they can now make money even from clueless noobs, but not for us

And about the dynamic QS thing, to me, it sounds like we will be losing more control of our keywords..

anyway.. we'll see...
Click to expand...

Makes sense... :)
 
I like it. I run massive longtail campaigns that I put it place and walk away from. This is good news.
 
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