More 'Quality score' improvements

[DonDadda]

This is what they should have been doing all along. They do this with organic search in terms of the geo targetting so why not with paid search. It's a good improvement.

 

[acemenace]

i looked for it and didnt see anything different in my account

They are testing it out with a few advertisers first, get some feedback, and then roll it out for all.

 

[beejeebers]

It's so nice to know that google is doing this for us and never to pad their pockets more...

 

[Sands]

I see a situation in which noobs with money F up bid prices till they figure what ROI means.

Google is just admitting that it always been a relative bid price situation.

To Google: One guy with a 2% CTR and 100% Conv Rate is not as good at delivering user perceived "quality" as another with a 12% CTR and 2% Conversions.

 

[HarveyJ]

Good for those of us that use Adwords well (unfortunately, that's not really me... d'oh!), but I think this is going to drive people to use othear PPC services that are currently gold mines due to the relatively unsaturated position.

Also, a slew of new "info products" on getting rich without Google (ZOMG!)