My Three Most Insane Marketing Strategies

Status
Not open for further replies.
Hustle

Hustle

© 1974
Apr 10, 2007
33
9
0
www.digfield.com
Sometimes I look through my old notebooks in search of business ideas that I might be able to tweak and recycle. I usually end up coming across some things I've tried that qualify as "fuckin' nuts". Here are three that I just had to bring up.

Number One: I had a great domain to do with DUI/DWI in my local area, so I built an adsense driven site for it. I promoted the site by getting big 14 inch bumper stickers printed up that said "Help with DUI" then the web address. We plastered those things everywhere that we figured folks with DUI's would be. All over the bus stops, club restrooms, everywhere. We even put them on all of the parking blocks in front of the DUI classes and at the liquor stores.

At the time those DUI ads were some high paying clicks. I ended up selling the domain but I still use the sticker method for some other niches. One thing I've learned to be true is that if someone directly types in your web address, they are generally way more committed to the visit than someone who stumbles upon you.

--------------------------------------------------------------

Number Two: I had a"review site" for a dating service with a nice payout. I localized it by grabbing the domain "www.CitynameDaters.com".

One way I marketed was to pay for a spot at a local theater in the pre-show ads. (The local ad slide show that runs for 20 minutes before the previews start)

The ad said:
"Did you bring her here for the lighting? Meet someone beautiful at www.CitynameDaters.com!"

Oh man, this one was classic. I use to love to listen to peoples reactions when the ad came up. I even heard some people repeating the site out loud to try and remember it. Excellent.

--------------------------------------------------------------

Number Three: Now this one is so far out there that I don't even know what to say. I bury my face in my hands every time I think about it.

I once ran an arbitrage campaign based on keywords that had to do with Dyslexia. The idea was that people who searched the term (that actually had Dyslexia) might see the sponsored links on the left side of the page (instead of the right) and be more likely to click them than the organic links.

I'm quite sure that is not how Dyslexia works but at least I made a few bucks. I know that it had nothing to do with my wacky theory, but still.

Looking back, if anything it just proved once and for all that I am out of my damn mind.

Any body else wanna share?

Hustle On
 
  • Like
Reactions: dekalog6


Well how much did it cost for the ad in the theater? sounds cool will definatly try that :D..but would look weird for a domain about DNA Testing right? lol people will be screaming WTF hahaha
 
LOL - Lights go out, ads come up:

"Who's your daddy?"
"Find out at DNATestnow.com"

:D

::emp::
 
Hey Digfield, +rep for thinking out of the box. You definitely are a hustler. Like your blog too.

Hustle said:
Sometimes I look through my old notebooks in search of business ideas that I might be able to tweak and recycle. I usually end up coming across some things I've tried that qualify as "fuckin' nuts". Here are three that I just had to bring up.

Number One: I had a great domain to do with DUI/DWI in my local area, so I built an adsense driven site for it. I promoted the site by getting big 14 inch bumper stickers printed up that said "Help with DUI" then the web address. We plastered those things everywhere that we figured folks with DUI's would be. All over the bus stops, club restrooms, everywhere. We even put them on all of the parking blocks in front of the DUI classes and at the liquor stores.

At the time those DUI ads were some high paying clicks. I ended up selling the domain but I still use the sticker method for some other niches. One thing I've learned to be true is that if someone directly types in your web address, they are generally way more committed to the visit than someone who stumbles upon you.

--------------------------------------------------------------

Number Two: I had a"review site" for a dating service with a nice payout. I localized it by grabbing the domain "www.CitynameDaters.com".

One way I marketed was to pay for a spot at a local theater in the pre-show ads. (The local ad slide show that runs for 20 minutes before the previews start)

The ad said:
"Did you bring her here for the lighting? Meet someone beautiful at www.[I]Cityname[/I]Daters.com!"

Oh man, this one was classic. I use to love to listen to peoples reactions when the ad came up. I even heard some people repeating the site out loud to try and remember it. Excellent.

--------------------------------------------------------------

Number Three: Now this one is so far out there that I don't even know what to say. I bury my face in my hands every time I think about it.

I once ran an arbitrage campaign based on keywords that had to do with Dyslexia. The idea was that people who searched the term (that actually had Dyslexia) might see the sponsored links on the left side of the page (instead of the right) and be more likely to click them than the organic links.

I'm quite sure that is not how Dyslexia works but at least I made a few bucks. I know that it had nothing to do with my wacky theory, but still.

Looking back, if anything it just proved once and for all that I am out of my damn mind.

Any body else wanna share?

Hustle On
Click to expand...
 
Hustle said:
Sometimes I look through my old notebooks in search of business ideas that I might be able to tweak and recycle. I usually end up coming across some things I've tried that qualify as "fuckin' nuts". Here are three that I just had to bring up.

Number One: I had a great domain to do with DUI/DWI in my local area, so I built an adsense driven site for it. I promoted the site by getting big 14 inch bumper stickers printed up that said "Help with DUI" then the web address. We plastered those things everywhere that we figured folks with DUI's would be. All over the bus stops, club restrooms, everywhere. We even put them on all of the parking blocks in front of the DUI classes and at the liquor stores.

At the time those DUI ads were some high paying clicks. I ended up selling the domain but I still use the sticker method for some other niches. One thing I've learned to be true is that if someone directly types in your web address, they are generally way more committed to the visit than someone who stumbles upon you.

--------------------------------------------------------------

Number Two: I had a"review site" for a dating service with a nice payout. I localized it by grabbing the domain "www.CitynameDaters.com".

One way I marketed was to pay for a spot at a local theater in the pre-show ads. (The local ad slide show that runs for 20 minutes before the previews start)

The ad said:
"Did you bring her here for the lighting? Meet someone beautiful at www.[I]Cityname[/I]Daters.com!"

Oh man, this one was classic. I use to love to listen to peoples reactions when the ad came up. I even heard some people repeating the site out loud to try and remember it. Excellent.

--------------------------------------------------------------

Number Three: Now this one is so far out there that I don't even know what to say. I bury my face in my hands every time I think about it.

I once ran an arbitrage campaign based on keywords that had to do with Dyslexia. The idea was that people who searched the term (that actually had Dyslexia) might see the sponsored links on the left side of the page (instead of the right) and be more likely to click them than the organic links.

I'm quite sure that is not how Dyslexia works but at least I made a few bucks. I know that it had nothing to do with my wacky theory, but still.

Looking back, if anything it just proved once and for all that I am out of my damn mind.

Any body else wanna share?

Hustle On
Click to expand...

How much did number 2 cost you? I'm thinking of doing something similar with a couple of dating domains I have.
 
That reminds me of a local online home rental company which used to post ads at train stops (without the permission of the city!) and distrubite flyers with the latest listings at coffee shops.
 
BeerHat said:
How much did number 2 cost you? I'm thinking of doing something similar with a couple of dating domains I have.
Click to expand...

One theater in my area had their own rate sheet with your choice of how often your slide would run and on how many screens. So the prices varied a lot.

The big chains gave me an 800 number to call for advert. info. They would let you choose states, cities, demographics and the whole bit. I stuck with the local guys though since my ad was targeted to the locals and the rates were much lower.

Just call your theater. They can give you current info. It has been quite some time since I ran those ads.
 
  • Like
Reactions: lucab
Andrew said:
Good stuff, Did you turn a profit with the theater ads?
Click to expand...

As a matter of fact I did. It was a good fit for the area I was in at the time. A college town with a steady stream of new faces.

I've relocated a couple of times since so I'm playing a different hand now. I adapt my local strategies to my surroundings pretty hardcore.

If you pay attention to the people around you they will always give you the answer to "what should I market?". All you have to come up with is "how?".

And that's the part I'm addicted to.
 
The theater ad was a good idea, I may try it myself, but use something like....

Does the chick you have your arm around right now have AIDS or some other STD diagnosed by a local doctor? You might me surprised! Find out by going to citynameSTDdatabase.com.
 
Good Post. You do not necessarily have to like something yourself nor have an interest in it to generate money. Trying to see through other peoples eyes and not just through your own opens up new possibilities.
 
Status
Not open for further replies.
Top Bottom