If you are going to go for the breakfast crowd, consider serving Crepes.
Cost is about $.20 (if that) but you can sell them for around $4-$5. They take about 30 secs in prep and people love the taste and 'old-world' idea. Am NOT familiar with Vancouver but with the French influence around there people should already be educated what they are etc..
Number one thing though: Figure out WHO you want your customers to be. Then plan/hire accordingly. Don't be all things to all people. That's when your shop will blow.
With a coffee shop (keep in mind I don't know your demographics of the area you are in) hit every competitor in a 2 mile radius. What do they do? What works? What doesn't? Talk to the barrista's... ask them what's popular.. when you find folks with an awesome personality... hey, I'm starting a new shop.. any advice you can give? ASK THEM! You'll be surprised how frank most folks will be with you.
If you love them and their personality tell them flat out, I love your personality/etc. would love to hire you! They are already working locally and KNOW the business. Pay them a couple $$ more but they probably have a following as well, that will then come to your store. (especially the chicks)
What kind of store front do you have? How big is it?
Have you thought about putting up white boards so folks can have 'idea sessions'?
Free Internet access of course?
How about a theme certain days of the week? Thursday evening is 'small business networking' night at which time we will have a socializer and a workshop afterwards. Tonights theme is - how to market your business locally on google! (then skim the local seo thread on this forum, write down 3 points and teach it in a 3 week course) lol
Tuesday nights is MBA student night were they can network and help each other with course work.
Long story short, become the place where you don't just buy 'coffee' but the place where 'IT' happens!
Be EXTRAORDINARY!!!
Cost is about $.20 (if that) but you can sell them for around $4-$5. They take about 30 secs in prep and people love the taste and 'old-world' idea. Am NOT familiar with Vancouver but with the French influence around there people should already be educated what they are etc..
Number one thing though: Figure out WHO you want your customers to be. Then plan/hire accordingly. Don't be all things to all people. That's when your shop will blow.
With a coffee shop (keep in mind I don't know your demographics of the area you are in) hit every competitor in a 2 mile radius. What do they do? What works? What doesn't? Talk to the barrista's... ask them what's popular.. when you find folks with an awesome personality... hey, I'm starting a new shop.. any advice you can give? ASK THEM! You'll be surprised how frank most folks will be with you.
If you love them and their personality tell them flat out, I love your personality/etc. would love to hire you! They are already working locally and KNOW the business. Pay them a couple $$ more but they probably have a following as well, that will then come to your store. (especially the chicks)
What kind of store front do you have? How big is it?
Have you thought about putting up white boards so folks can have 'idea sessions'?
Free Internet access of course?
How about a theme certain days of the week? Thursday evening is 'small business networking' night at which time we will have a socializer and a workshop afterwards. Tonights theme is - how to market your business locally on google! (then skim the local seo thread on this forum, write down 3 points and teach it in a 3 week course) lol
Tuesday nights is MBA student night were they can network and help each other with course work.
Long story short, become the place where you don't just buy 'coffee' but the place where 'IT' happens!
Be EXTRAORDINARY!!!