Need Some Help

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newbie2008

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May 20, 2008
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LA, CA
Hello,
I'm new to AM and needed some advice on how to track conversions for a campaign. The vendor is using e-junkie and I'm using YSM but can't figure out a way to track which of my keywords are converting. I was trying to figure out if there was a way tracking202 could be used but (obviously) I can't seem to figure it out.

All I have is a landing page so if there is a way anyone knows of, I am all ears. Any help would be appreciated. I hope this makes sense.
 


No, I'm not using Adwords. I was using both YSM and Adwords but found Yahoo has better conversions. I have no idea why but it is.
 
You probably see better conversions on Yahoo for many different reasons. Google requires a better scaled campaign due to the larger amount of impressions. Google also only has the ads on the side, where Yahoo has the Sponsored search and content match. Most people probably think the content search links are part of their actual search. Also a lot more computer literate people use google. Noobs use Yahoo to search, and also people using ATT/SBC (whatever they are now) dialup are noobs. The DSL homepage starts off as yahoo while installing the service. So imo, the people who use Yahoo are not as computer smart as people that use Google. Also the clicks are cheaper, meaning you budget is stretched farther allowing more potential for conversions.

that said... Set up Prosper202 on your host. It will require its own domain name, or at least subdomain. You can then track your keywords, clicks, and conversions. For your landing page, it will give you a small code to add to the actual landing page.

Once you get it set up, it all falls into place. I suggest pausing all your campaings until you start tracking, it sucks running campains blind without knowing what keywords converted.
 
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