Need to know what I did wrong

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alexb

alexb

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Dec 6, 2007
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I'm obviously doing something wrong with a campaign, and I need some opinions to prevent future fuckups. Here's what I'm doing:

Campaign
Online job search service. It's a lot like Monster. I get paid $0.50 per signup and $1 for each resume submitted. The entire service is free.

Method
Facebook. Broke my ad group into 12 ads, each targeting a different demographic. My average CPC ended up being $0.35 (CTR was shit).
I just linked directly to to the offer, no landing page.
Job.com Jobs - Start your job search and find employment today!
I ended up getting 175 clicks yesterday.

Problem
I only got 1 lead! I don't get it. Campaign is paused at the moment.

Any advice?
 


I've been having similar problems with FB, except in a different niche. Which is weird because their traffic used to convert pretty good for me, now it just seems like everyone on FaceBook is click happy, with no actual interest in what they are clicking. Damn lazy kids, why won't you just convert!!!??
 
I tried FB a while back but it converted like crap. The CTR are garbage as well and the traffic it sent was poor. I just moved on from FB. I found it to be a waste of time.

I'd like to see if anyone has had any recent success with FB.
 
You are paying waaay too much per click to ever make that campaign profitable if you are only making .50 and $1 per lead.
 
Maybe if it were $30 per lead, but that really sucks man.. I'd avoid Facebook Ads if I were you, it's too clustered anyways and the traffic is subpar to shitty (after all, college/high school kids aren't looking to waste an extra minute signing up for anything).
 
Your cpc might be a tad high?

But I'd use a landing page, as said above, there is no incentive to fill out the form.
 
If your payout is $1 (in your case it sometimes is lower), that means that 35% of your clicks have to signup simply to break even. This campaign was doomed to fail from the beginning.
 
cardine said:
If your payout is $1 (in your case it sometimes is lower), that means that 35% of your clicks have to signup simply to break even. This campaign was doomed to fail from the beginning.
Click to expand...
Yeah I have to agree, that offer just sucks.
 
I've been reading a fair bit on facebook campaigns lately... Unless it's for something fun, they tend to convert pretty poorly.
If you had something like concert ticket, for example, affiliation programs running through it, your conversions would be doing really nicely from it.
I don't remember where I read it, but some guy was saying he was getting just over 20% conversion rates on a program for movie tickets to a cult film festival.
 
I'm sure he was hoping to lower it at some point and just testing and grabbing stats, at least I hope so. Either way that campaign will never be profitable on facebook, too low of a payout for starters and facebook thinks their traffic is more valuable that it is and charges too much for it so you will never get sub .10 cent clicks which you would need to have a chance in hell of making profit with that shitty offer.
 
I'm no FB expert by any means, but it seems to me FB doesn't really set the rates. Everyone howls how FB thinks it's traffic is worth so much while what they really do is simply display the ads that give them the most profit. ie-The ads that have the highest CTR and a decent bid. 100 clicks at a nickel a click pays a lot better than 1 click at 50 cents per.

If everyone was to lower their bids, everyones cost per click would drop.

Of course this will never happen. lol
 
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