New to buying Facebook traffic

Status
Not open for further replies.
E

ep5794

New member
Jan 26, 2007
157
0
0
Here
I've been in this space for nearly 10 years and have always just worked for a network and bought cpa traffic from email, display and search pubs. I'm considering buying some Facebook traffic. What is the recommended spend per day to try and optimize a campaign?
 


If you have worked for 10 years in affiliate marketing, you would know how much to spend on a new platform in order to optimize and make money. Same as search...bid high, establish a good CTR, lower bids.
 
If you have only ever bought CPA traffic I would say you have zero experience and prepare yourself for some frustration right now. Because there will be a learning curve.

You certainly can't pay based on CPA which means you are going to have to figure out how to convert it all on your own. Test and find what demos, keywords, ads and landing page all go together to give you a cheap CPA cost. If you can't do that on your own you will need to stick to paying a higher CPA cost and let the Facebook gurus promote the offer for you.

As far as what spend is needed to optimize an offer that all depends on that payout of a conversion and how much you already know about the best way to promote it.
 
miketpowell said:
If you have only ever bought CPA traffic I would say you have zero experience and prepare yourself for some frustration right now. Because there will be a learning curve.

You certainly can't pay based on CPA which means you are going to have to figure out how to convert it all on your own. Test and find what demos, keywords, ads and landing page all go together to give you a cheap CPA cost. If you can't do that on your own you will need to stick to paying a higher CPA cost and let the Facebook gurus promote the offer for you.

As far as what spend is needed to optimize an offer that all depends on that payout of a conversion and how much you already know about the best way to promote it.
Click to expand...

I know the offers inside and out. They're campaigns we own, so I know the demographics really well. And I see other guys buying the same types of offers on Facebook. I'm not saying this is going to be easy, but I think it's something that can be optimized over time to make it work.
 
ep5794 said:
I know the offers inside and out. They're campaigns we own, so I know the demographics really well. And I see other guys buying the same types of offers on Facebook. I'm not saying this is going to be easy, but I think it's something that can be optimized over time to make it work.
Click to expand...



Sometimes, what you know on other sources is different on Facebook.

The key respondent data for my facebook campaigns varies greatly from other sources for the same offer.

As said, just give it a go.
 
Status
Not open for further replies.
Top Bottom