I thought (and maybe this was just AM high school girl gossip bullshit) that bloosky bought 202 for the network and the assload of data they would have access too and didn't really give a shit about P202 as a product in and of itself.
The 202 network was nothing without the 202 name, which they established based on the tracking software they released for free, which 90% of affiliates used. They had a huge footprint in the affiliate game, making them attractive for a takeover. But don't give Bloosky too much credit - these are they same people that were at ASW about 50 people deep. Not the smartest company to say the least. They got the 202 name, but the real winners were Wes and Steven.