I setup a facebook campaign with this last night and here are my gripes (constructive criticism):
Needs a bulk image uploader, uploading images one by one is a pain.
Needs the ability to split test ages easily, (unless i'm missing something) ...
I don't like the fact that the outbound links go through my tracker and not directly to my lp, that's a big issue for me, ability to link straight to my landing page with a subid is ideal, and not have it jump through my tracking domain which is unnecessary imho.
Will report more as I remember
As far as bulk upload for creatives, yea it really is a pain to upload 1 by 1. My options are:
1) Create some Java applet (or maybe Flash can do this? I don't know) that allows multiple upload kind of like Facebook's image upload tool.
2) Make the creative uploader automatically recognize zip files and extract any images from it.
Personally #2 seems preferable but I'm open to suggestions. Also I think being able to upload directly from the 'Create Ads' section would be nice too, instead of having to go to the creatives section to do that.
For split testing ages you select the age range, and the increment to split test.
so that splits it into 20-25,25-30,30-35 and so on. I can't really think of a better way to do it, what exactly are you trying to do in this case?
For linking to your LP without redirecting through the tracker you can use either 'Javascript' type tracking or none at all. Here's a screenshot:
When you select 'none' you can enter the URL for that ad, and it wont go through the tracking system at all. The <%ad_id%> variable will be replaced with the ad's LambdaTracker id, but not a unique id for the visitor.
If you use the javascript method, when it submits the ad it will do all the things a normal redirect would do (just make sure you included the javascript tracking script on the landing page, the link is under the 'tracking' section). The actual URL would look something like
www.yourlpdomain/yourlp.html#1234 where 1234 is the Ad Id. Once the page is loaded the javascript will strip that 1234 so all the visitor sees is the hash at the end of the url. This then sets all the variables on your tracking domain's PHP session, including the unique visitor ID for subid tracking.
So really javascript is your best bet, 'none' is for people who just want to use the mass upload feature without tracking through LambdaTracker at all.